Marketing Director

We are looking for a resilient, empathic,experienced and self-driven Chief Marketing Officer (CMO) to join our marketing team! You will be in charge of a team of enthusiastic marketing professionals and will direct our marketing efforts towards great success. As a CMO, you will mainly be responsible for developing and implementing new marketing strategies and lead our marketing team by example.

Duties & Responsibilities
Set marketing goals and objectives for both online & offline marketing.
Plan, implement and manage marketing strategy for Pan India starting initially with 5-6 states.
Design and coordinate promotional campaigns, PR and other marketing efforts across channels (digital, press etc.)
Day to day working with in-house Marketing team & coordination with 3rd Party communication agencies.
Contribute to the overall growth of the company.
Develop a feasible marketing plan for the department and oversee its day-to-day implementation
Plan and organize marketing functions and operations (product development, branding, communications etc.), and ensure they project the company’s unique “voice”
Review and manage content marketing strategy.
Determine KPIs for the marketing department.
Keep the marketing budget in check.
Track KPIs on a regular basis and present reports.
Work with sales and development and customer success teams.
Create and present the annual marketing plan and strategy.
Use data and reports to make evidence-based decisions.
Analyze company's marketing strategy and suggest improvements.
Stay up to date with the latest technology.
Stay up to date with the latest best practices.
Attend marketing conferences and educational programs.
Design, plan and execute effective marketing campaigns.
Desired Profile
Minimum 6 years experience in marketing preferably from FMCG/Health & Wellness Product Industry (Digital & Offline both)
Must be customer-centric.
Hands-on experience with CRM and SEO tools.
Creating Marketing campaigns through Google adwords & other Social Media platforms.
Social Media Management.
Knowledge of various Campaign analytics & Reports.
Regularly produce and present reports.
Solid understanding of market research and data analysis methods.
Ability to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. press) channels
Excellent organizational and time management skills
Good communication and interpersonal skills
Excellent presentation skills
MBA in Marketing, Management or similar relevant field from a reputed Institution.
Additional marketing certifications are a plus (Digital Marketing etc)
Preferred age group - 28 years to 35 years