Marketing Campaign Specialist

Job Summary:

As a Marketing Campaign Specialist, you will be responsible for managing product and solution campaigns. Working closely with the strategic marketing team and subject matter experts this role will implement all campaigns and operational initiatives through the marketing automation platform.

What You Will Do:
• Execute, monitor, and measure integrated marketing campaigns based on market segments to gain new customers and build repeat business
• Ensure campaign implementation follows organizational guidelines
• Develop and execute automated email marketing program, including segmentation, testing, and deployment, and continually evaluate these for improvements.
• Manage marketing automation efforts and processes and maintain integration with CRM.
• Work with management to define KPIs, create reporting, analyse campaign performance. Create recommendations to improve campaigns continuously.
• Proactively research and implement the latest best practices, strategies, and industry standards
• Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
• Support essential marketing operations initiatives in HubSpot and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing

What You Will Need:

Basics:
• 3-5 years of marketing campaigns and marketing automation experience.
• Knowledge of marketing database management concepts and best practices.
• Strong working knowledge of HubSpot and
• Good communication skills, both written and verbal.
• Must be highly organized and self-motivated with a sense of urgency.
• Capable of handling multiple tasks with competing priorities under minimal supervision.
• Able to think critically and exercise independent judgment and discretion.
• Excellent attention to detail.

Preferred:
• Engineering qualification
• Managed marketing campaigns in a B2B environment

How You Will Be Successful:
• Envision the Future
• Communicate Honestly and Broadly
• Seek Technology and Business "Firsts"
• Embrace Diversity and Take Risks

Why Work With Us:

Altair is a global technology company providing software and cloud solutions in the areas of product development, high performance computing (HPC) and data analytics. Altair enables organizations in nearly every industry to compete more effectively in a connected world, while creating a more sustainable future. With more than 3,000 engineers, scientists and creative thinkers in 25 countries, we help solve our customer's toughest challenges and deliver unparalleled service, helping the innovators innovate, drive better decisions, and turn today's problems into tomorrow's opportunities.

For more than 30 years, we have been helping our customers integrate electronics and controls with mechanical design to expand product value, develop AI, simulation and data-driven digital twins to drive better decisions, and deliver advanced HPC and cloud solutions to support unlimited idea exploration.

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