Marketing Analytics

Job Title : Manager – Marketing or Customer Analytics

Job location : Pune

Core Responsibilities :

As a part of Marketing & Customer Analytics team your primary responsibility will be to support Marketing team and provide actionable insights to measure, manage and analyze all marketing related activities. In this role you are required to do analysis and solving moderate to complex marketing analytics problem. You would be a single point of contact for all Campaign Analytics related activities, provide recommendations to marketing team and analyze the effectiveness of marketing campaigns using ROI calculations. Understanding Customer behavior and segment customers based on the available data points so that marketing team can target the right set of customers.

The person will have generally, interacts with senior management or leadership levels, and requires understanding of the strategic direction set by senior management. The person should typically be able to create new solutions or strategy leveraging data with or without adapting existing methods and procedures. Should be able to work independently or require minimal guidance while working on new projects or problems.

The successful candidate will be responsible for developing, analyzing and executing ideas and initiatives designed to achieve business growth and loss mitigation goals. Other requirements are as follows,

• Look at providing solutions that go beyond traditional methods – Using advanced machine learning technologies and new data sources. Develop next-gen modeling capabilities to deliver best in class predictive modeling solutions.

• Should have hands on experience with some of the marketing analytics solution using machine learning algorithm. Has worked on projects involving large datasets running in TB’s, on both structured and unstructured datasets

• Independently manage development and implementation of effective marketing mix strategies that help reduce cost of acquisition for the organization.

• Liaising internally with business stakeholders, including explaining model outputs, performing ad-hoc analysis and answering technical or background questions on the models and requirements.

• To define, analyze, implement, and monitor marketing strategies. Must have capability to clearly communicate analysis

• Must be able to effectively provide updates and communicate key initiatives to senior management

Preference and Experience :

• Hands on experience with SQL (or similar structured on non-structured database). • Hands on experience with Tableau (or similar tools).

• Ability to work with large amount of data (size in TB’s)

• Excellent written and verbal communication skills, and be able to prepare presentations for senior management level audience and familiarity with Power Point, Excel

• Understanding of consumer behavior in retail lending business preferred or prior experience in banking or nbfc (credit cards or personal loan) will be a plus. • Detailed-oriented, high level of intellectual curiosity and strong sense of ownership.

• Demonstrated ability to multi-task effectively and work against tight deadlines. • Good business acumen and the ability to connect analytics with business decisions