Marketing

Job Overview

The Business & Marketing Executive for HFL will play the role of a brand representative. He/She is directly responsible to assist in co-development of the vision & plan of action for HFL as well as wholly ensure execution. He/She will help research and develop various sales, business, and marketing strategies for Hemp Fabric Lab's products and services.

Responsibilities & Duties
• Assist in the planning and execution of HFL's sales plan
• Contribute information, ideas, and research to help develop marketing strategies
• Help to detail, design, and implement marketing plans for each product or service being offered
• Develop sales strategies and approaches for various products and services, such as special promotions, sponsored events, etc.
• Answer questions from clients about product and service benefits and revert to client inquiries
• Maintain excellent relationships with clients through superior customer service
• Track sales data and work to meet quotas or sales team goals
• Analyse trends, data, demographics, pricing strategies, and other information that can potentially improve marketing and sales performance
• Create and present regular performance reports for managers
• Help in handling & managing HFL's digital marketing including content creation.
• Lead sales generation online and offline
• Conduct detailed industry and competition research to identify ways in which we could improve our product offering
• Understand consumer wants and provide feedback to the fabric development team
• Sustain vendor relationships, monitor cost management, source fabrics, coordinate with vendors to manage the inventory, order fulfilment.
• Keep an eye out for events and PR opportunities that would fit in with HFL's brand value - this includes sustainable events, media publications, designers, and people to associate with
• Keep contact with web developers to maintain HFL's website and update new features or products
• Ensure seamless communication between all online portals