Marketing

Job details
Job Type
Full-time

Full Job Description

Company Name

Confidential

Location

Mumbai, Maharashtra, India

Job Type

Full Time

Experience

Min-

15 years

Max-

Not disclosed

Posted on

Oct 18, 2022

Function

Confidential

Industry

Media / Entertainment / Communication

Education

Post - Graduate

Skills

Ability to transform thinking quickly from high-level, strategic thinking into auditing detailed execution  Excellent communications skills to drive recommendations, articulate tradeoffs, and communicate plans to senior executives

Job Description:

Key job responsibilities For its marketplace businesses in Mumbai, the company is looking for a senior marketer to oversee subscriber growth, TVOD unit sales, and engagement marketing. An entrepreneurial-minded applicant that want to work in a start-up atmosphere who is enthusiastic about digital media, subscriber growth/retention, and novel customer experiences would find this to be an interesting opportunity.Through data analysis, customer journey mapping, customer segment definition, and ideation of a marketing plan to deliver success against important consumer segments and phases, the role will achieve the creation of significant trends. The candidate will engage with stakeholders to implement this roadmap across a range of owned and operated marketing channels, including email, push notifications, merchandising, and other internal services. This team will be responsible for driving growth and lifecycle marketing. This position will collaborate closely with the company's global automation teams to develop and shape marketing campaigns that are focused on India in order to promote scale and long-term automation.The ideal candidate will be a seasoned marketer with extensive experience in a variety of marketing disciplines, including acquisition, engagement, and/or product marketing. In order to identify, lead, and execute new initiatives, this person collaborates closely with numerous teams including marketplace business teams, content acquisition, finance, legal, product and tech, programme management, operations, and executive teams. The chosen applicant is goal-, team-, and detail-oriented. The individual should feel at ease with numbers, work well under pressure, and consistently produce outcomes. The key is having an entrepreneurial mindset, a love of new technologies, and the capacity for impact.The ability to see the broad picture, set challenging plans and goals, scale up programmes and procedures, and perform at the top level every day are necessary for success in this position. This position offers the chance to create unique concepts, strategies, and solutions in a cutthroat and dynamic corporate environment.Qualifications requisite• Proven track record of communicating metrics and goal progress to stakeholders• Expertise measuring impact and identifying improvements using data and analytics• Knowledge of leading teams• Creative input, development, and execution guided by experience from inception to finish• Over seven years of marketing expertise• Track record of leading and coordinating cross-functional teams• Knowledge of how to manage and analyse data using Microsoft Excel12+ years of professional experience, with some of those years spent in product marketing, acquisition, engagement, or partner marketing.Knowledge of creative development and execution from inception to conclusion.Proven track record of communicating metrics and goal progress to c-suite stakeholders.Knowledge of creating, carrying out, and growing cross-functional marketing initiatives.Expertise measuring impact and identifying improvements using data and metrics.Quick switch-over between high-level, strategic thinking and auditing detailed executionOutstanding communication abilities to persuade senior executives to adopt proposals, explain tradeoffs, and present plansUses facts to back his assertions while also provoking fresh ideas and solutions in his writing.The capacity to balance quality and speed while juggling a variety of initiatives across the firm teams.The capacity to set and report on KPIs across channelsPreferred RequirementsGraduate degree in managementMedia & entertainment industry experienceMeets or exceeds the requirements of the Company's leadership principles for this position.Meets or exceeds the functional depth and complexity required by the company for this role