Marketing

Women Entrepreneur Network

India’s trusted name in test preparation, offers the best of classroom and online learning experience, thereby giving students an extra edge. We help to prepare students for medical and engineering entrance exams

The Role

You Will Be Responsible For
• Leading digital strategy and innovation through the development and implementation of comprehensive digital marketing programs in line with business priorities.
• Leading the planning and implementation of PR and initiatives related to the brand.
• Devising actionable strategies from customer insights.
• Bringing the consumer perspective to marketing decision making by executing market analysis and research activities and providing insights and recommendations.
• Managing external agencies for the execution of research projects.
• Identifying ideal methodology and providing oversight on the data collection process and analytic work plan to ensure all available information is generated to support business needs.
• Leveraging research data and information to proactively identify business opportunities and gaining internal support to act upon these opportunities.
• Conveying analysis and recommendations via presentations and written reports.
• Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.
• Creating and managing all marketing material and collateral in line with brand direction.
• Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.
• Tracking effectiveness of various campaigns and course correcting as required.
• Managing communications spend and working with vendors and agencies, to create and/or localise communications and marketing activities and develop supporting assets.
• Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
• Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey.
• Reviewing and optimising the design and content of all online assets including the company website and social media pages.
• Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
• Using A/B testing to optimise digital marketing performance.
• Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
• Planning and executing CRM, marketing automation and lifecycle marketing initiatives.
• Using customer insights to construct effective CRM campaigns.
• Measuring, monitoring and analysing effectiveness of email marketing activities against goals (ROI & KPIs).
• Planning and executing viral marketing campaigns across a range of social media platforms.
• Working on app store optimisation.
• Regularly monitoring user analytics and using these insights to drive strategies to secure downloads and improve customer engagement.
• Designing and developing strong employer branding strategy.
• Partnering with various internal and external stakeholders to promote and communicate the employee value proposition (EVP) and help position the company as an employer of choice.
• Building campaigns to support recruitment and drive talent attraction and engagement across multiple channels.
• Analysing and interpreting metrics to measurethe success of employer branding initiatives.
• Managing a team of 50-100 people.

Ideal Profile

Requirements
• You have at least 4 years experience ideally in Consumer Insights / Market Research, Marketing Communications or Digital Marketing within Professional Services industry.
• You are experienced in managing a wide range of qualitative and quantitative research.
• Experience within App Marketing, Social Media / Viral Marketing, CRM / Loyalty Marketing, Employer Branding, Community Management, would be a strong advantage.
• You are a strong networker & relationship builder
• You are a strong team player who can manage multiple stakeholders
• You possess strong analytical skills and are comfortable dealing with numerical data

What's on Offer?
• Fantastic work culture
• Flexible working options
• Join a market leader within Education