Market Research Analyst

We are looking for a methodical Market Research Analyst to gather data from internal, external, open market, internal, survey and process regular report preparation. Process statistical data in order to support all stakeholders during their decision making process regarding product designs, prices and promotions. The successful market researcher will be able to analyse autonomously qualitative data, trends, strategies, competition and market trend.

Responsibilities

· Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations

· Understand business objectives and design surveys to discover prospective customers’ preferences

· Open to travel of when required as per requirement of assigned project.

· Compile and analyse statistical data using modern and traditional methods to collect it

· Perform valid and reliable market research SWOT analysis

· Interpret data, formulate reports and make recommendations

· Use online market research and catalogue findings to databases

· Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation

· Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct

· Remain fully informed on market trends, other parties researches and implement best practices

Reports findings, complete with graphs illustrating data and written text explaining complex findings.
· Forecasts and tracks industry marketing and sales trends based on collected data

Delivers reports and presentations of findings to management and/or executive leadership.
Qualifications

· Proven Market Research Analysis experience (4-7 years).

· Excellent verbal and written communication skills with a keen interest in providing purposeful and accurate insight into consumer behaviour, market information.

· Excellent organizational skills and attention to detail.

· Superior research, critical thinking and analytical skills with thorough attention to details.

· Ability to translate complex concepts and methodologies into easily understood language.

· Proficient with Microsoft Office Suite or related software.

· Excellent knowledge of statistical packages, MS Office.

· B.Sc / B.Tech background. MBA will be an added advantage.

Job Types: Full-time, Regular / Permanent

Salary: ₹25,000.00 - ₹42,000.00 per month

Benefits:

Health insurance
Provident Fund
Schedule:

Day shift
Ability to commute/relocate:

Sector V, Kolkata - 700091, West Bengal: Reliably commute or planning to relocate before starting work (Required)
Education:

Bachelor's (Required)
Experience:

total work: 3 years (Required)
Willingness to travel:

25% (Preferred)