Manager Performance Marketing
Published date: 2024/01/10
- Location: Mumbai, Maharashtra, India
Job Information
Number of Positions
1
Industry
Media
Work Experience
5+ years
City
Mumbai
State/Province
Maharashtra
Country
India
Zip/Postal Code
400086
About us
Olio is Digital-First, Communication & Technology Transformation Agency, Proud Partner To 50+ Start-Ups, Family Managed Businesses & SMEs.
Young Olions have done some exciting work for B2B & D2C businesses with holistic solutions that includes Marketing Consulting, Brand Building, Social Media Marketing, SEO & Content Marketing, ROI Driven Performance Marketing, Video Production, Websites/ Apps Development and more.
Our purpose is to drive positive changes to businesses & consumers with the power of communication, marketing & technology solutions.
This is our invitation to the best professionals out there to come join our team and create purpose driven business growth solutions.
Job Description
Job Summary
There’s large scope for creativity and freedom provided that a highly data led approach is used, and where there’s a proven ROI there’s a limitless budget.
The Primary Purpose Of The Role:
It’s a leadership role and your main responsibilities will be the delivery of the digital marketing strategy against long term KPIs for product/services verticals across multiple brands. You will serve as the primary point of agency contact for Advertising & Marketing Accounts ensuring a careful balance between the client’s needs, wants and priorities, and the agency’s bottom line. It is a crucial role in client retention as well as potentially bringing in new business through value-driven sales or the client referral process.
Core skills:
This will involve setting the acquisition strategy by heading up all of the Paid Media and SEO (all in-house), as well as taking a hands-on approach when leading the marketing team. Addition to this a strong interpersonal and communication skills. Must be able to finesse delicate client relationships while driving the agency to deliver its best results.
Key Responsibilities & Deliverables:
The performance marketing manager will be responsible for the plan and setup of campaigns for Potential and Existing clients.
Create a comprehensive Strategy & Reporting framework to set and evaluate goals for every campaign.
Track and report KPIs across all acquisition channels to optimize ROI, including highlighting potential investment tradeoffs between channels.
Prepare & Analyse the reports for client fortnightly & monthly review meetings
Proficiency in Google Analytics to optimize and improve campaign performance.
Curate insights from Google Analytics, Google Ads Manager, LinkedIn Business Manager, Facebook Ads Manager and other tools on customer segmentation and journey.
Validate optimization hypotheses through periodic A/B testing. Drive continuous improvement and optimization through experimentation, conversion rate optimization, retention, and re-engagement initiatives.
Analyse and use conversion tracking data to further optimise and develop campaigns
Keep a tight grip on the market and competitor analysis to discover new opportunities and implement relevant changes
Optional: Adept at scaling campaigns via multiple platforms such as but not limited to Google Search & Display Ads as well as Facebook Ads, Snapchat Ads, OTT platform ads, Ad-Exchanges like Vserv, Komli, Tyroo, Affle, Resultrix, AdChakra, DSPs like DV-360, MiQ, In-Mobi, Revx, content platforms like Taboola, outbrain, remarketing platforms like Criteo, Adroll etc.
Creative Inputs/Ideations for the campaigns would be an added advantage
Manage day to day client communication along with responding to client requests, deliverables and priorities.
Work cross-functionally with sales and marketing teams to define and establish campaign workflows.
Ensure work is prioritised and implemented based on agreed deadlines
Qualification:
5+ years of experience managing various brands in agency set up
Proven B2B experience such as MSME, manufacturing, education, fintech, real estate, healthcare, food etc.
Thorough understanding of PPC and SEO, and experience of dealing with these in house.
Strong communications skills and an excellent commercial understanding
A highly data driven and analytical mindset within their decision making.
A passion for start-ups and self-driven to understand the underlying industry and trends.
The passion and ability to grow others professionally
Number of Positions
1
Industry
Media
Work Experience
5+ years
City
Mumbai
State/Province
Maharashtra
Country
India
Zip/Postal Code
400086
About us
Olio is Digital-First, Communication & Technology Transformation Agency, Proud Partner To 50+ Start-Ups, Family Managed Businesses & SMEs.
Young Olions have done some exciting work for B2B & D2C businesses with holistic solutions that includes Marketing Consulting, Brand Building, Social Media Marketing, SEO & Content Marketing, ROI Driven Performance Marketing, Video Production, Websites/ Apps Development and more.
Our purpose is to drive positive changes to businesses & consumers with the power of communication, marketing & technology solutions.
This is our invitation to the best professionals out there to come join our team and create purpose driven business growth solutions.
Job Description
Job Summary
There’s large scope for creativity and freedom provided that a highly data led approach is used, and where there’s a proven ROI there’s a limitless budget.
The Primary Purpose Of The Role:
It’s a leadership role and your main responsibilities will be the delivery of the digital marketing strategy against long term KPIs for product/services verticals across multiple brands. You will serve as the primary point of agency contact for Advertising & Marketing Accounts ensuring a careful balance between the client’s needs, wants and priorities, and the agency’s bottom line. It is a crucial role in client retention as well as potentially bringing in new business through value-driven sales or the client referral process.
Core skills:
This will involve setting the acquisition strategy by heading up all of the Paid Media and SEO (all in-house), as well as taking a hands-on approach when leading the marketing team. Addition to this a strong interpersonal and communication skills. Must be able to finesse delicate client relationships while driving the agency to deliver its best results.
Key Responsibilities & Deliverables:
The performance marketing manager will be responsible for the plan and setup of campaigns for Potential and Existing clients.
Create a comprehensive Strategy & Reporting framework to set and evaluate goals for every campaign.
Track and report KPIs across all acquisition channels to optimize ROI, including highlighting potential investment tradeoffs between channels.
Prepare & Analyse the reports for client fortnightly & monthly review meetings
Proficiency in Google Analytics to optimize and improve campaign performance.
Curate insights from Google Analytics, Google Ads Manager, LinkedIn Business Manager, Facebook Ads Manager and other tools on customer segmentation and journey.
Validate optimization hypotheses through periodic A/B testing. Drive continuous improvement and optimization through experimentation, conversion rate optimization, retention, and re-engagement initiatives.
Analyse and use conversion tracking data to further optimise and develop campaigns
Keep a tight grip on the market and competitor analysis to discover new opportunities and implement relevant changes
Optional: Adept at scaling campaigns via multiple platforms such as but not limited to Google Search & Display Ads as well as Facebook Ads, Snapchat Ads, OTT platform ads, Ad-Exchanges like Vserv, Komli, Tyroo, Affle, Resultrix, AdChakra, DSPs like DV-360, MiQ, In-Mobi, Revx, content platforms like Taboola, outbrain, remarketing platforms like Criteo, Adroll etc.
Creative Inputs/Ideations for the campaigns would be an added advantage
Manage day to day client communication along with responding to client requests, deliverables and priorities.
Work cross-functionally with sales and marketing teams to define and establish campaign workflows.
Ensure work is prioritised and implemented based on agreed deadlines
Qualification:
5+ years of experience managing various brands in agency set up
Proven B2B experience such as MSME, manufacturing, education, fintech, real estate, healthcare, food etc.
Thorough understanding of PPC and SEO, and experience of dealing with these in house.
Strong communications skills and an excellent commercial understanding
A highly data driven and analytical mindset within their decision making.
A passion for start-ups and self-driven to understand the underlying industry and trends.
The passion and ability to grow others professionally
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