Manager - Marketing - Consumer Banking
Published date: 2024/01/10
- Location: Gurgaon, Haryana, India
IndusInd Bank - Manager Marketing - Consumer Banking
Role Details :
- Marketing Leader from CO for Business support and Zonal activities
- Plan and review Marketing plans for the zone in line with the Zonal / product strategies
- Strong concept and deadline orientation in driving marketing initiatives
- Responsible for Sales Promotion, Events and Branding initiatives
- Good exposure and knowledge of BTL Marketing and Captive /Internal Branding
- Campaign support to Business teams
- Drive all the Outdoor Campaigns, Events & Activation, Zonal Programs, Alliances, Other Campaigns & Customer touch points
Overall Job Description :
- Development of e-mailers, Management / expansion of Marquee Properties, Events, Promotions, Branch visual merchandising / signage, Product launch, Atl / Btl development and management, vendor management and zonal activities support
- Support all Brand Communication activities including ATL, BTL, Retail along various product launches
- Manage and drive marketing initiatives for CA, Home Markets and upcoming Retail initiative for SME
- Campaign management support and development of creatives for various mediums as per business and marketing plan requirement
- Innovate Idea's in all communication mediums & Develop new vendors for innovative branding solutions and cost optimisation
Role Details :
- Marketing Leader from CO for Business support and Zonal activities
- Plan and review Marketing plans for the zone in line with the Zonal / product strategies
- Strong concept and deadline orientation in driving marketing initiatives
- Responsible for Sales Promotion, Events and Branding initiatives
- Good exposure and knowledge of BTL Marketing and Captive /Internal Branding
- Campaign support to Business teams
- Drive all the Outdoor Campaigns, Events & Activation, Zonal Programs, Alliances, Other Campaigns & Customer touch points
Overall Job Description :
- Development of e-mailers, Management / expansion of Marquee Properties, Events, Promotions, Branch visual merchandising / signage, Product launch, Atl / Btl development and management, vendor management and zonal activities support
- Support all Brand Communication activities including ATL, BTL, Retail along various product launches
- Manage and drive marketing initiatives for CA, Home Markets and upcoming Retail initiative for SME
- Campaign management support and development of creatives for various mediums as per business and marketing plan requirement
- Innovate Idea's in all communication mediums & Develop new vendors for innovative branding solutions and cost optimisation
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