Manager - Digital Marketing

Job Description

Dear Candidate,

Greetings of the day

We are Hiring for Manager - Digital Marketing

Job Description:

JOB CONTEXT

As the digital medium is growing, its important for the organization to leverage different channels to enhance brand awareness, consideration and conversions. In the post COVID world, digital marketing and Ecommerce as a sales channel have assumed increased importance. It thus becomes important to try different avenues, yet stay efficient.

KEY RESULT AREAS:

Key Result Areas

Supporting Actions

Build, plan and implement the digital marketing strategy

Co-create with different internal and external stakeholders to carry out a digital roadmap for enhancing brand awareness, consideration and conversions on different digital mediums.

Drive Largescale Digital Awareness

Drive large awareness about the brands via various mediums, create relevant content, monitor key KPIs and optimize for business goals improvement. Ensure Brand Lift Studies & other forms of measurement are deployed to achieve efficient KPIs.

Optimal Media Mix across diff channels & Mktg Campaigns

Manage companys different digital mediums

Suggest activities for improving the online content with a view to build brand-love, engage with customers more and increase consumer mind-share of the brand in the category.

Ensure a story telling approach with consumer & category connect.

Drive Performance Marketing Campaigns

Design, set up, execute and optimize performance marketing campaigns for driving sale on Brands E-Comm. website

Leverage Digital Marketing to drive Customer Acquisition & Customer Engagement

Build towards the brands base of website customers & maintain a healthy active and engaged customer base by deploying exciting tactics

Qualifications:

MBA

Regards,

HR Team