Manager – Digital and MarTech

Lead marketing digital transformation agenda via conceptualizing and executing new digital products and partnerships. Selection and setting up of MarTech/ad tech tools to deploy and implement data acquisition & integration.

Key Tasks & Accountabilities
• Responsible for complete ownership of the e-commerce platform viz. chatbot/ website/ app.
• Cross-department collaboration with (Solutions, media, sales, and brands) to deploy data acquisition strategy and best practices/ways of acquiring consumer data.
• Responsible for working with developers and designers to build the platform and enhance it regularly
• Responsible for managing the budgets of Martech tools and building plans for the execution of campaigns/projects within the budget allocated
• Global Data Taxonomy deployment for digital platforms - websites/apps and media campaigns
• Explore and Lead partnerships for digital transformation on data insights
• Local Consumer Data Integration, Cleansing & Harmonization routines, Selection of local Martech and Adtech Platforms to support specific local needs and regulations
• Global Martech & Adtech Platforms Deployment – (CDP, GTM, One Trust, DMP, etc.); Integration with local Digital Media Buying Platforms
• Data Integration / Match with 3rd-Party for Campaigns

Required Knowledge, Skills & Attributes

Education & Experience

· 4+ Years of prior experience as Product Lead/MarTech/Product Owner

· Experience in Data/marketing technology (preferably in CPG, tech or MarTech/Ad tech company)

· In-House Studio Experience a plus

Skills & Knowledge
• 4+ years of experience in Data & Martech/Product Lead/Product Owner (preferably in CPG, tech, or media agency); preferably MBA/post-graduate from a reputed institute
• Leadership experience in managing multiple senior global stakeholders. Has demonstrated the ability to influence people across functions to work towards and achieve a common goal
• Strong understanding of strategic brand objectives with the business acumen to translate strategy to a digital marketing brief.
• Understanding the consumer journey and how to add value at each moment considering each touch point
• Good communication skills
• Understanding of MarTech- tools, consumer data gathering & segmentation, digital media, the consumer journey

Personal Attributes

1. High energy

2. Solution-oriented and positive attitude

3. Exceptional customer orientation

4. Fast-mover, quick to adapt

5. Flexibility and resilience in a fast-moving environment

6. Integrity and professionalism

Quench your thirst for success. Come, accept the challenge

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