LinkedIn Influencer Marketer and Account-Based

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LinkedIn Influencer Marketer and Account-Based Marketer

Exult Technology Crafts
Anywhere
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4 hours ago
Work from home
Full–time
We are looking for a LinkedIn Influencer Marketer and Account-Based Marketer with the following roles and responsibilities

Job Title: LinkedIn Influencer Marketer and Account-Based Marketer

Location: Full time remote.

Salary : Depending upon your engagement and expertise, we can finalise.

About Us:

Exult Technology Crafts is a dynamic and innovative Tech consulting company dedicated to Salesforce consulting and software consulting]. We are committed to pushing the boundaries of IT industry and are seeking a versatile LinkedIn Influencer Marketer and Account-Based Marketer to help us achieve our marketing goals.

Position Overview:

As a LinkedIn Influencer Marketer and Account-Based Marketer at Exult tech, you will play a critical role in driving our brand's presence, engagement, and revenue growth on the LinkedIn platform. You will collaborate with influential professionals and tailor marketing strategies to engage high-value accounts and decision-makers.

Key Responsibilities:

LinkedIn Influencer Marketing:

Influencer Collaboration:

· Identify and connect with relevant LinkedIn influencers in tech and other relevant industries.

· Develop and maintain strong relationships with influencers to foster collaboration opportunities.

· Negotiate and manage influencer partnerships, including compensation and content expectations.

Content Strategy:

· Create a LinkedIn content strategy aligned with our marketing objectives.

· Work closely with influencers to develop high-quality, engaging content, including articles, videos, and posts.

· Ensure content is relevant, authentic, and resonates with our target audience.

Content Promotion:

· Implement strategies to maximize the reach and engagement of influencer-generated content.

· Leverage LinkedIn advertising and sponsored content to amplify the impact of influencer campaigns.

· Monitor and analyze key performance metrics to optimize content promotion efforts.

Monitoring and Reporting:

· Track the performance of influencer marketing campaigns and provide regular reports to management.

· Analyze engagement data, audience demographics, and other relevant metrics to refine strategies.

Linkedin Account Identification:

· Collaborate with sales teams to identify and prioritize high-value target accounts.

· Use market research and data analysis to create account profiles and personas.

Personalized Campaigns:

· Develop tailored marketing campaigns for target accounts, focusing on personalized content and messaging.

· Utilize LinkedIn's advertising and outreach capabilities to reach decision-makers within these accounts.

LinkedIn and other mediums engagement and nurturing:

· Implement account-specific engagement strategies to build relationships and trust with key stakeholders.

· Continuously monitor and adjust campaigns to maximize engagement and conversions.

ROI Analysis:

· Measure and report on the effectiveness of account-based marketing efforts.

· Provide insights and recommendations for optimizing account-based marketing strategies.

Qualifications:

· Bachelor's degree in Marketing, Communications, or a related field.

· Proven experience in influencer marketing, with a focus on LinkedIn.

· Strong understanding of the LinkedIn platform and its nuances.

· Exceptional communication and negotiation skills.

· Creative thinking and a passion for staying updated on industry trends.

· Data-driven mindset with the ability to analyze and interpret performance metrics.

· Highly organized with the ability to manage multiple influencer relationships, campaigns, and account-based marketing initiatives simultaneously.

· Proficiency in using social media management, analytics tools, and account-based marketing platforms.

Benefits:

· Competitive salary and performance-based bonuses

· Incentives and revenue sharing on converted leads

· Opportunities for professional growth and development
• · A collaborative and innovative work environment with full-time remote position