Lead - Performance Marketing
Published date: 2024/01/10
- Location: Noida, Uttar Pradesh, India
Experience 3-5 Years (Health & Wellness Mandatory) Role : - • Managing all Performance/ ROI Driven online marketing, includes, but is not limited to SEM, SEO, Affiliate programs, Mobile marketing, Social Media Acquisitions, Email marketing, SMS marketing. • Lead initiatives to define and improve funnel conversion from all paid and free digital channels including PPC, Display, SEO, DSP, Affiliates and more. This will include new customer acquisition and retention. • Key deliverables will include growth in traffic, conversions, downloads and revenues from the online medium for respective categories. • Experience in tools like Branch, Appsflyer etc - Work closely with other functions - category management, marketing, customer service & sales to plan and execute digital marketing campaigns. • Track, measure, and revise campaigns based on rigorous data analysis to further optimise ROI on spending • Planning and executing digital campaigns: Search, Display, Social, Organic - Daily reviews on the status of leads and take action accordingly depending upon various dispositions of the leads • Functional understanding of Ad Tech platforms (Google Marketing Platform, Paid Social including Facebook/ Meta Ads Manager). Hands-on experience with Ad-Technologies such as Google Marketing Platform, Paid Social including Facebook). Demand Side Platforms and other programmatic advertising channels • Tool Integration: Work closely with the marketing operations team to integrate and optimise MarTech tools, ensuring data consistency and flow across platforms
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