Lead Generation Specialist

Job Responsibilities:

1— Research and Prospecting:
• Thoroughly investigate the market landscape to pinpoint potential target audiences and industries.
• Create and maintain a comprehensive database of potential leads using a variety of tools and platforms.
• Categorize leads based on relevant criteria to customize outreach approaches.

2— Engagement and Outreach:
• Formulate and implement effective lead generation tactics, encompassing activities like LinkedIn outreach, cold calling, email marketing, social media engagement, and networking.
• Craft compelling outreach messages and scripts to initiate dialogues with potential leads.
• Interact with leads to identify their pain points and requirements, and convey how our Shopify Plus's solution can address them.

3— Lead Assessment:
• Assess leads to gauge their level of interest, budget constraints, and decision-making authority.
• Collaborate with sales and marketing teams to establish lead-scoring guidelines.
• Evaluate and nurture leads, ensuring they align with the predetermined criteria for further engagement.

4— Pipeline Management:
• Maintain precise and up-to-date records of lead interactions.
• Oversee and trace lead progression throughout the sales funnel.
• Produce regular reports on lead generation activities and their resulting outcomes.

5— Collaboration:
• Forge close partnerships with the sales and engineering teams to synchronize lead generation endeavors with overarching business objectives.
• Offer feedback on lead quality and the efficacy of outreach strategies.

Qualifications:
• Preferably hold a bachelor's degree in marketing, business, or a related field.
• Possess proven experience (3-5 years) in lead generation, sales, or a related capacity.
• Exhibit excellent communication skills, both written and verbal