Lead Assistant Manager- Analytics (Marketing Analytics)
Published date: 2024/01/10
- Location: Gurgaon, Haryana, India
Lead Assistant Manager- Analytics (Marketing Analytics)
• Analyze and extract actionable insights for Core and Client Marketing initiatives.
• Execute Client Marketing FIFA measurement framework to set up initiative targets, measurement approach and deliver preliminary and final results reporting
• Propose initiative Modeling/Benchmarks/Baselines for ; FIFA activations, Client Marketing activations, Affluent, Cash Conversion and Cross Border Campaigns
• Improve analytic methodologies standardization & reporting (incl. best practices documentation)
• Optimize Data Driven solutions for marketing;
• Leverage Skyline (tableau dashboard) & CMS (Campaign measurement tool that uses twinning methodology) to solve for high-level /second-level analytics needs and results production, provide guidance for self-service market use and identify key requirements to support adoption
• Automate analytics pipeline visibility and accuracy by integrating data
• Understand different data sources, build data pipelines and work towards visualization
• Define and validate various tools requirements
• Mandatory Skills ; SQL, Tableau, Experience in Automating Scripts, Experience in marketing (campaign analytics)
• Better to have ; Power BI, Python, Hive
(ref:iimjobs.com
• Analyze and extract actionable insights for Core and Client Marketing initiatives.
• Execute Client Marketing FIFA measurement framework to set up initiative targets, measurement approach and deliver preliminary and final results reporting
• Propose initiative Modeling/Benchmarks/Baselines for ; FIFA activations, Client Marketing activations, Affluent, Cash Conversion and Cross Border Campaigns
• Improve analytic methodologies standardization & reporting (incl. best practices documentation)
• Optimize Data Driven solutions for marketing;
• Leverage Skyline (tableau dashboard) & CMS (Campaign measurement tool that uses twinning methodology) to solve for high-level /second-level analytics needs and results production, provide guidance for self-service market use and identify key requirements to support adoption
• Automate analytics pipeline visibility and accuracy by integrating data
• Understand different data sources, build data pipelines and work towards visualization
• Define and validate various tools requirements
• Mandatory Skills ; SQL, Tableau, Experience in Automating Scripts, Experience in marketing (campaign analytics)
• Better to have ; Power BI, Python, Hive
(ref:iimjobs.com
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