Ken Research - Content Writer

Role Definition

Content Writer is one who is responsible for creating Marketing collaterals for Research Division including Press Release, Executive Summary, Sample Publication, Infographics, Articles and others.

Responsibility
• Create Marketing Collaterals in Line with the Interest of Target Audience
• Understanding of Multiple Industry and Sub-Industry Verticals
• Innovate and Improvise upon Content and Presentation to entice the Target Audience.

Task
• Task & Activities Create Marketing Collaterals across Industry Verticals in Line with the Interest of Target Audience
• Create Marketing Collaterals document including Press Release, Executive Summary, Sample Reports, Infographic, Excerpt, Articles, Carousels and others
• Develop Content through Reference Research reports provided- Reference Research Reports will be provided by the operations team
• Marketing collaterals will be created as per the standard protocols shared by the Marketing and Content Team
• Provide Marketing Collaterals to the Publishing team
• Seek Feedback and Improve upon the Gaps, if any

Understanding Of Multiple Industry And Sub Industry Verticals
• Basic Understanding of Different Industry and Sub Industry Verticals is needed, so that the knowledge can be channelized to create relevant marketing content
• Identification of Key Target Audience for which the Article or other marketing collaterals will be important. Highlight and include such content which may be relevant for each of such TG
• Desk Research on Each Sub Industry verticals for technical knowledge and understanding on trends, growth drivers and challenges
• Quick Session with Operations team to understand the scope coverage and focus areas to be highlighted in Sample research and other relevant documents
• Innovate and Improvise upon Content and Presentation to entice the Target Audience
• Explore Competitor Websites and understand their Article Pitch
• Improvise upon content, structure, format and depth of such articles by evaluating client interest and unique ways in which competitors are releasing articles.
• Seek Regular Feedback and Inputs from Marketing and Operations team that can help to improve

Interested Candidate share their cv

(ref:updazz.com