Internet Marketing Analyst

Must be willing to learn about User Experience Optimization, conversion rate optimization (CRO) and Digital Marketing.

 Ability to coordinate & manage simultaneous data analysis requests of varying size & scope.

 Ability to capture & document business & reporting requirements from multiple sources.

 Self-starter with the ability to streamline functions and passion to learn and grow.

 Must possess excellent communication, presentation skills and be comfortable interacting with senior level management.


Job Description/KRAs:

Primary Responsibilities:

 Good in communication both written and verbal

 Should be good in research related to finding competitors, collecting data and stats, and finding more info around a topic.

 Have a creative and analytical bent of mind

 Keen to learn more about creating marketing and branding assets for a marketing website. Like planning of Graphics and business model diagrams for blogs and social media

 Planning marketing web pages and landing pages for paid campaigns (wireframes)

 UX analysis and conversion rate optimization of marketing websites.

 Analyze in-house products and suggest UX & functionality related updates.

 Preparing Marketing Documents/Case Studies. Can work on PPTs and present data in understandable formats.

 Gathering useful insights using analytics tools like Google Analytics, Hotjar and other in-house analytics tools

 Familiar to content publishing (Knowledge of WP blogs or other CMSs)

 Should be able to proofread the content and provide valuable feedback.

 Content writing and Graphic design skills would be add-ons

 Coordination with members of different teams.

 Focused more on planning, analysis and coordination.

 Able to work well as part of a team, as well as independently


Secondary Responsibilities:

 Analyze Sales and Marketing data: formulate reports and make recommendations to the senior leadership.

 Keep a watch on the global technology and eCommerce/mCommerce trends and keep senior leadership updated via reports or presentations.

 Internet Marketing/User Experience/Conversion Optimization Requirements Analysis and Business Consultation to external stakeholders/clients.

 Identify new market or product opportunities.


Qualifications: 

MBA (Marketing/Sales), preferably with B.Tech Computer Science.

 Foreign Language will be considered as a plus point.


Required Experience and Salary:

 0 – 2 Years

 No bar for deserving candidate


Preferred Industry Web Solutions:

 Ecommerce, Online Marketplaces, Mobile Applications, CMS, Open Source Scripts, Social networking portals, On Demand Service Portals.


Location, Working Days:

 Mohali, Punjab

 Five days working