Influencer Marketing Executive
Published date: 2024/01/10
- Location: Maharashtra, India
About the company:
Mosaic Wellness is building digital-first, full-stack, healthcare platforms for different consumer segments ( manmatters.com for Men’s Health; bebodywise.com for Women’s Health, etc. ) working toward one mission: To help Indians lead more fulfilling lives surrounded by wellness and grace.
Elective health has been a large latent gap in India with the knowledge & support for issues like Hair Loss, Sexual Health missing due to the taboo nature of the topics, and other therapeutic areas like Skin Health and Nutrition often unsolved due to a glut of information. This warranted a consumer-first approach in building digitally native full stake healthcare platforms to provide integrated care (products & services) and engagement (content & community).
Started in May 2020, Man Matters is now the largest Men’s health platform, serving more than 100K Men a month across Primary Care, Diagnostics in key therapeutic areas of Hair Loss and Sexual Health. Started in May 2021, Be Bodywise is the largest integrated Women’s Health platform serving more than 60K women a month in the areas of PCOS, Hair & Skin Health.
Key Responsibilities:
• Researching relevant influencers & content creators and establishing relationships with them.
• Aptly selecting influencers & content creators basis brand objectives.
• Brainstorming new, creative approaches to influencer campaigns.
• Keeping abreast of emerging trends, technologies, and influencers.
• Managing the P&L of all influencers executed across platforms.
Key Requirements:
• Candidates with 1-2 years of work experience will be preferred.
• Agency experience is a plus point
• Proven & demonstrable experience in multi-tasking & working under pressure
Mosaic Wellness is building digital-first, full-stack, healthcare platforms for different consumer segments ( manmatters.com for Men’s Health; bebodywise.com for Women’s Health, etc. ) working toward one mission: To help Indians lead more fulfilling lives surrounded by wellness and grace.
Elective health has been a large latent gap in India with the knowledge & support for issues like Hair Loss, Sexual Health missing due to the taboo nature of the topics, and other therapeutic areas like Skin Health and Nutrition often unsolved due to a glut of information. This warranted a consumer-first approach in building digitally native full stake healthcare platforms to provide integrated care (products & services) and engagement (content & community).
Started in May 2020, Man Matters is now the largest Men’s health platform, serving more than 100K Men a month across Primary Care, Diagnostics in key therapeutic areas of Hair Loss and Sexual Health. Started in May 2021, Be Bodywise is the largest integrated Women’s Health platform serving more than 60K women a month in the areas of PCOS, Hair & Skin Health.
Key Responsibilities:
• Researching relevant influencers & content creators and establishing relationships with them.
• Aptly selecting influencers & content creators basis brand objectives.
• Brainstorming new, creative approaches to influencer campaigns.
• Keeping abreast of emerging trends, technologies, and influencers.
• Managing the P&L of all influencers executed across platforms.
Key Requirements:
• Candidates with 1-2 years of work experience will be preferred.
• Agency experience is a plus point
• Proven & demonstrable experience in multi-tasking & working under pressure
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