Head-Platform & Digital Capabilities

Published date: 2024/01/10
  • Location: Mumbai, Maharashtra, India
Role/ Job Title: Head- Platform & Digital Capabilities

Business: Retail Banking

Function/ Department: Retail Liabilities

Place of Work: Mumbai

Job Purpose :

In next few years, we want to grow our liabilities book by at least 4-5x. In line with overall strategy of the bank, we will build and scale up truly transformational digital, analytics and organizational capabilities which will enable us to acquire high quality customer base and then build deep banking relationship with them to drive this growth. Our intent is to go to market and differentiate our product in the market on the back of the experience and engagement delivered through this channel for our customers.

Roles & Responsibilities:

1.Tech & digital capability build for internal users (all RL channels including branch sales, branch RMs, virtual RMs)
a.Identify new products, platforms, tools and features to be built, prioritize and create product roadmap
b.Collaborate with design, content and agency teams to conduct user research & ensure customer experience-driven design
c.Utilize market and industry knowledge to translate user needs into user stories and acceptance criteria for their team
d.Incorporate customer & business feedback into product roadmaps, effectively negotiating tradeoffs & conflicting priorities.
e.Co-own the on-ground adoption of all technology with the channel, identify design hacks, implement feedback loop with users to drive product improvements

2.Next gen tech in engagement channels for productivity & customer experience
a.Consistently analyze competitors and global industry leaders & fintechs to develop deep understanding of latest innovations, digital disruptions and new & upcoming trends e.g. gen AI
b.Assess trends and customer behavior using web analytics to identify, analyze and implement new innovations
c.Contextualize the market trends and new/ upcoming technology to define the products and tools for the bank.

3.Co-own product builds and implementation, collaborating with internal teams including technology & IT, analytics, marketing, other BUs


10.00-15.00 Years
Company Name: IDFC FIRST Bank

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