Head of Digital

Urgent hiring for Digital Media Head

Position: Head / Sr. Manager

Work Location: Noida

Salary: Upto 12 LPA

Experience: 8 to 12 Years

Duration: Permanent

Responsibilities

The position will lead end-to-end delivery of digital projects, including technology delivery, change management required to improve, implement existing digital projects, Digital infrastructures and processes.

Job Description

Responsibilities: -

· Plan and execute all digital marketing, including SEO / SEM, marketing database, email, social media and display advertising campaigns

· Design, build and maintain the organization's social media presence

· Measure and report the performance of all digital marketing campaigns, and assess against goals

· Identify trends and insights, and optimize spend and performance based on the insights

· Brainstorm new and creative growth strategies

· Plan, executed, and measured experiments and conversion tests

· Collaborate with internal teams to create landing pages and optimize the user experience

· Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints

· Instrument conversion points and optimizes user funnels

· Collaborate with agencies and other vendor partners

· Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Desired Profile:

· Agency hands-on experience in digital would be preferred

· Experience in data analysis and reporting

· Experience of managing SEO / SEM, marketing database, email, social media, and/or display advertising campaigns

· Experience with multiple platforms (e.g. AdWords, Facebook, Yahoo, Google) is preferred

· Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)

· Understanding of HTML and XML is a plus

· Proven working experience in digital marketing in cloud computing

· Experience in optimizing landing pages and user funnels

· Experience with A/B and multivariate experiments

· Strong analytical skills and data-driven thinking

· Up-to-date with the latest trends and best practices in Cloud marketing and measurement