Head Marketing - Bangalore
Published date: 2024/01/10
- Location: Bengaluru , Karnataka, India
Head of Marketing to oversee all marketing operations of the company and develop its marketing strategy and vision.
• Should have a strong marketing background, especially digital& hyperlocal/BTL marketing within the HORECA (Hotels/Restaurants/Cafe) or QSR industry preferably.
• Must have demonstrated customer mapping journeys, innovating interventions to increase customer acquisition (trials) and retention (repeats).
• The marketing function includes various components such strategic brand building, awareness campaigns in newer locations, extensive below-the-line (BTL) initiatives, hyper local online marketing (organic and paid), mobile marketing, SEO, SEM, affiliate marketing all including overall P&L management.
• The candidate should be the internal voice of the customer and could make data-driven decisions regarding opening new QSR, selecting locations& proposing culinary twists basis the taste preferences of people in the regions.
• A demonstrated history in CRM function to nurture customer relationships and drive repeat visits. This includes loyalty programs, customer feedback management, customer segmentation, and personalized marketing campaigns
• Should have a strong marketing background, especially digital& hyperlocal/BTL marketing within the HORECA (Hotels/Restaurants/Cafe) or QSR industry preferably.
• Must have demonstrated customer mapping journeys, innovating interventions to increase customer acquisition (trials) and retention (repeats).
• The marketing function includes various components such strategic brand building, awareness campaigns in newer locations, extensive below-the-line (BTL) initiatives, hyper local online marketing (organic and paid), mobile marketing, SEO, SEM, affiliate marketing all including overall P&L management.
• The candidate should be the internal voice of the customer and could make data-driven decisions regarding opening new QSR, selecting locations& proposing culinary twists basis the taste preferences of people in the regions.
• A demonstrated history in CRM function to nurture customer relationships and drive repeat visits. This includes loyalty programs, customer feedback management, customer segmentation, and personalized marketing campaigns
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