Head - Digital Marketing - EduTech
Published date: 2024/01/10
- Location: Maharashtra, Mumbai, India
• Build a high confidence paid marketing plan and execute it.
• Accountable for the phasing and allocation of the paid/Performance Marketing budget
• Deliver on Paid / Performance Marketing KPIs while improving ROI
• Analyze the customer journey and identify key touch points in the customer's interaction to optimize customer activation and retention.
• Tracking financial effectiveness of scheduled campaigns through regular reporting, including details of customer behavior, usage and spend.
• Developing Quarterly/Monthly acquisition plan for paid/free channels including Google, Facebook, Affiliates and SEO.
• Drive hands on campaign setup, management and optimisation including A/B testing of targeting, landing pages and more to ensure revenue maximisation and cost minimisation
• Revenue, CAC and LTV analysis and leverage data to optimise paid funnel to maximise revenue and Revenue/Cost
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
,
This job is provided by Shine.com
• Accountable for the phasing and allocation of the paid/Performance Marketing budget
• Deliver on Paid / Performance Marketing KPIs while improving ROI
• Analyze the customer journey and identify key touch points in the customer's interaction to optimize customer activation and retention.
• Tracking financial effectiveness of scheduled campaigns through regular reporting, including details of customer behavior, usage and spend.
• Developing Quarterly/Monthly acquisition plan for paid/free channels including Google, Facebook, Affiliates and SEO.
• Drive hands on campaign setup, management and optimisation including A/B testing of targeting, landing pages and more to ensure revenue maximisation and cost minimisation
• Revenue, CAC and LTV analysis and leverage data to optimise paid funnel to maximise revenue and Revenue/Cost
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
,
This job is provided by Shine.com
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