Growth & Partnerships (Payments)
Published date: 2026/11/09
- Location: Mumbai, Maharashtra, India
Create consumer centric benefits and experiences for various
• Payment offerings by tying up with Tata brands and other non-competing brands
• Work with Banks, payment partners (including networks) for offers and tie-ups relevant to the segment (mass/ affluent/ super affluent)
• Lead negotiations with the external stakeholders and close internal approvals for the programs based on the business case and success criteria
• Close the marketing and commercial deal for the feature and offer partnerships
• Growth planning: Chart out a 3/6/12-month offer calendar for the payment offerings
• Go-to-market with the programs/ offers on various channels/properties and track the consumer response in line with established success criteria
• Own the digital acquisitions roadmap
• Create a detailed digital marketing plan along with internal stakeholders and external partners like brands, digital aggregators, bank partner etc.
• Use personalization strategies and testing to target relevant buckets based on their brand affinity and behaviour
• Launch the campaigns and review the lead conversion funnel closely
• Work with stakeholders for optimizing the plan in line with business goals
• Provide inputs on the consumer journey design to minimize drop-offs
• Payment offerings by tying up with Tata brands and other non-competing brands
• Work with Banks, payment partners (including networks) for offers and tie-ups relevant to the segment (mass/ affluent/ super affluent)
• Lead negotiations with the external stakeholders and close internal approvals for the programs based on the business case and success criteria
• Close the marketing and commercial deal for the feature and offer partnerships
• Growth planning: Chart out a 3/6/12-month offer calendar for the payment offerings
• Go-to-market with the programs/ offers on various channels/properties and track the consumer response in line with established success criteria
• Own the digital acquisitions roadmap
• Create a detailed digital marketing plan along with internal stakeholders and external partners like brands, digital aggregators, bank partner etc.
• Use personalization strategies and testing to target relevant buckets based on their brand affinity and behaviour
• Launch the campaigns and review the lead conversion funnel closely
• Work with stakeholders for optimizing the plan in line with business goals
• Provide inputs on the consumer journey design to minimize drop-offs
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