Growth Marketer

Company Description

SheWork.in is a shared employment platform that connects the right talent with the right opportunity. Their mission is to empower more women in tech by fostering personal and professional growth in an inclusive ecosystem. By curating a unique experience of innovation, creativity, and sustainability, SheWork.in is helping companies move towards a more sustainable and productive future for employers and employees.

Role Description

This is a full-time on-site role for a Growth Marketer located in Pune. The Growth Marketer will be responsible for day-to-day tasks associated with growth marketing, marketing analytics, growth hacking, lead generation, and web analytics. The Growth Marketer will be responsible for driving customer acquisition and retention, identifying new opportunities to drive growth, and optimizing the customer journey across all channels.

Skills :
• A person needs to be excellent in the overall marketing funnel.
• Should know Content Marketing and should have Customer Behavior Understanding
• A person should have an understanding of the overall activities of Digital Marketing and should also be familiar with Conversion Rate Optimization (CRO)
• Addon will be if he/she is aware of Data Analysis and A/B Testing
• A growth marketer is responsible for building Referral and Viral Marketing strategies and connecting overall actions toward the overall growth of the company.
• He/she should be an expert in Social Media Marketing and should be aware of Basic knowledge of HTML, CSS, and web development to make quick website changes and understand technical limitations
• Person should Ability to create and present reports on the performance of marketing campaigns and initiatives, with a focus on KPIs and ROI.

Qualifications
• Growth Marketing and Growth Hacking skills
• Marketing Analytics and Web Analytics skills
• Lead Generation skills
• Experience in customer acquisition and retention strategies
• Strong analytical skills with an ability to use data to improve marketing campaigns
• Excellent communication and interpersonal skills
• Ability to work collaboratively and independently
• Bachelor's degree in marketing, business administration, or a relevant field
• Experience in a startup environment is a plus