Graphic Designer

DETAILED RESPONSIBILITIES - COMPLETE OWNERSHIP OF

Graphic Design BTL Development/Adaptations
• Develop creative graphics, layouts, and designs & below-the-line marketing materials such as brochures, flyers, posters and retail/exhibition spaces.
• Collaborating with the marketing team to conceptualize and execute BTL campaigns, including designing promotional materials such as event invitations and product packaging.
• Collaborate with the marketing team to understand project requirements and ensure all design work aligns with the brand's visual identity.
• Ensuring all designs align with brand guidelines and effectively communicate key messaging to the target audience.
• Any product packaging design adaptation
• Newspaper ad adapts
• Ensure that the right graphic design principles are implemented
• Stay up to date with industry trends and best practices for digital design, including social media platform changes, new design software, and emerging technologies
• Need Basis collaboration with cross-functional teams including marketing, content, and product teams to ensure designs and content align with brand guidelines and business objectives
• Manage multiple projects simultaneously and meet tight deadlines while maintaining a high level of attention to detail
• All creations to be developed in regional languages as well. Placement of translated creatives in regional language in the approved English master.
• Develop and maintain a library of design assets and templates for reuse across various digital channels
• Ensure that the back up data is managed upto date.
• Assist in-house team in annual Graphic design calendar maintenance and in-house greeting development for important festivals and occasions - for whats app circulation.
• Offer Campaign - Offline adapts in English and Regional
• Retail Showroom Branding Adaptations
• Proof reading every artwork and matching against the approved masters and brand guideline, before releasing for implementation.