Graphic Designer

Roles & Responsibilities include but are not limited to as follows:
• Work as part of the digital marketing and branding team to understand project scope and objectives and deliver design-related requirements.
• Assist in selecting audio, videos, colors, animations, images, etc., and maintaining a repository of ready-to-use raw materials needed for various design projects.
• Create and implement brand guidelines and design systems. Ensure compliance with said guidelines to ensure branding and designs are consistent and creative.
• Creating a wide range of graphics and layouts for social media, the company website, internal communication, and various marketing collaterals.
• Participate in brainstorming sessions to share new design perspectives and ideas.
• Maintain and follow best practices for version control, naming convention, and organization of graphic files.
• Conduct regular research to keep up with the competitors and the latest design trends.
• Take quality photos, shoot videos at various events in the company, and maintain a repository of internal images to be used in content creation and design projects.

Requirements

Must haves:
• Demonstrable graphic design skills with a strong portfolio.
• Expertise in using design tools like Canva, Adobe Photoshop, Illustrator, etc.
• Expertise in creating videos and video editing.
• Good knowledge of MS PowerPoint.
• Basic knowledge of the concepts of Branding, Digital Marketing, and Social Media platforms.
• Good knowledge of basic graphic designing principles, color theory, typography, principles
• Experience building brand collaterals like flyers, brochures, pitch decks, banners, etc.
• Should be a detail-oriented individual who reviews their work carefully. Delivering excellent quality is crucial.
• Must have an impeccable sense of Visual Design and a compulsive eye for detail.
• Effective time management and organization skills
• Strong written and verbal communication skills
• Quick learner and multitasker

Nice to haves:
• Previously having worked with a marketing team or department would be an added advantage
• Experience in designing web pages and creating mock-ups using Figma, Invision, or similar will be very beneficial.

Experience & Education:
• 3+ years of experience working as a graphic designer, preferably as part of a digital marketing team.
• Bachelor’s degree in any field (Candidates specializing in fine arts or visual design will have an added advantage