GM/ AGM - Brand Marketing

Brief Job Description:
• Act as a brand custodian for the given project locations.
• Device brand/project/destination strategies to maximize profitable sales for each customer segment, identify new growth opportunities and enhance customer satisfaction.
• Play an integral role is conceptualizing, planning, and activating product launches, phase-launches, go-to-market strategies and targeted activations supported by other marketing / non-marketing functions.
• Understand the various marketing and sales opportunities for activations and on-ground promotions across various projects, and plan timely and effective activations.
• Work closely with marketing program leaders and vertical stakeholders for achieving the revenue goals.
• Review and manage the project sites regularly and ensure outstanding brand and customer experience at all times.
• Research and evaluate various competitors, forums, techniques, and technologies to understand new innovations and best practices which can be translate into new experiences for real-estate.
• Monitor and report up the line on plans, progress and outcomes on a daily, weekly, monthly basis.
• Proactively explore and drive revenue-opportunities to add to sales and ROI from activation efforts

Experience : 8 to 12 years
• MBA – Marketing
• 8+ years of brand management/ marketing experience

Experience in real estate industry will be preferred Skills
• Knows or has education to apply basic marketing mix concepts (e.g., brand positioning, brand architecture, competitive assessment, marketing objectives/strategies and customer segmentation).
• Ability to work in a fast-paced environment.
• Strong team player with proven ability to work with multiple stakeholder
• Experience using data and analytics to drive successful marketing/ branding programs.

Excellent communication skills