General Manager - Digital Marketing
Published date: 2024/01/10
- Location: Mumbai, Maharashtra, India
Job Information
Industry
Real Estate
Work Experience
5 - 10 years
City
Mumbai
State/Province
Maharashtra
Country
India
Zip/Postal Code
400703
Job Description
• Plan and execute all digital marketing, including SEO/SEM (PPC, Discovery Ads), social media (META), Email, SMS
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Manage, review, and perform daily account responsibilities associated with Google Ads
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Brainstorm new and creative growth strategies
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
Industry
Real Estate
Work Experience
5 - 10 years
City
Mumbai
State/Province
Maharashtra
Country
India
Zip/Postal Code
400703
Job Description
• Plan and execute all digital marketing, including SEO/SEM (PPC, Discovery Ads), social media (META), Email, SMS
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Manage, review, and perform daily account responsibilities associated with Google Ads
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Brainstorm new and creative growth strategies
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
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