General Manager – Digital Marketing
Published date: 2026/11/08
- Location: Bengaluru, Karnataka, India
Responsibilities
• Lead the overall digital strategy and plans
• Drive the innovation agenda for the-bar and digital
• Conceptualize multi-channel consumer journeys for the site (the-bar) and social
• Work with the brand teams to create brand homes and campaigns on the-bar – aligned with the brand and the-bar strategy
• Partner with the customer marketing teams to embed digital in the offline activation plans
• Identify innovative partnerships with 3rd party content platforms to create communities and co-marketing initiatives
• Work on the content strategy and execution plans to drive awareness and engagement around the-bar and Diageo brands
• Drive D2C and e-Com agenda
• Develop innovative capabilities in line with digital marketing and technology trends
• Study competition trends and develop action plans to gain a competitive advantage
• Create and execute 1st party data acquisition plans
• Execute content test and learn ideas to measure the effectiveness
• Define success criteria for the-bar, measure and improve KPIs
Diversity statement
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills, and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
Worker Type
Regular
Primary Location:
Bangalore HO
Additional Locations :
Job Posting Start Date
2022-10-17-07:00
• Lead the overall digital strategy and plans
• Drive the innovation agenda for the-bar and digital
• Conceptualize multi-channel consumer journeys for the site (the-bar) and social
• Work with the brand teams to create brand homes and campaigns on the-bar – aligned with the brand and the-bar strategy
• Partner with the customer marketing teams to embed digital in the offline activation plans
• Identify innovative partnerships with 3rd party content platforms to create communities and co-marketing initiatives
• Work on the content strategy and execution plans to drive awareness and engagement around the-bar and Diageo brands
• Drive D2C and e-Com agenda
• Develop innovative capabilities in line with digital marketing and technology trends
• Study competition trends and develop action plans to gain a competitive advantage
• Create and execute 1st party data acquisition plans
• Execute content test and learn ideas to measure the effectiveness
• Define success criteria for the-bar, measure and improve KPIs
Diversity statement
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills, and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
Worker Type
Regular
Primary Location:
Bangalore HO
Additional Locations :
Job Posting Start Date
2022-10-17-07:00
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