FTA-Campaign Operations
Published date: 2026/11/07
- Location: Mumbai, Maharashtra, India
Business Function
As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business – they were made just right for you.
Job Purpose
• Design and develop Workflow in UNICA
• Execute Marketing Campaigns based on Customer Life Cycle management (CLCM) and Real-time / Contextual triggers
Key Accountabilities
• Fully responsible for Day to day Campaign Operations
• Execute Campaigns on Time
• Zero Error in customer selection
• Interact with Key Campaign Owners for Waterfall and QC
Job Duties & Responsibilities
• Understand the Campaign requirements
• Pre-Campaign analysis for Opportunity sizing
• Execute Campaigns as per Calendar across channels on time
• QC for Campaign Lists created
• Create Monthly Campaign Data-mart for Released Lists across channels
• Deliver regular campaigns KPIs reports
Education / Preferred Qualifications
Graduate / Post Graduate
Core Competencies
Hands on experience in IBM UNICA Opportunity Detection
Good MS Excel skills
Team player
A positive, enthusiastic, committed and ‘can do’ approach
Technical Experience and Competencies
At least 1 to 2 Years Hands on experience
Good Technical Skills – Tera Data, SAS
Hands on Experience in Excel
Primary Location
India-Maharashtra-Mumbai
Job
Others
Schedule
Regular
Job Type
Full-time
Job Posting
Aug 5, 2022, 6:09:23 PM
As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business – they were made just right for you.
Job Purpose
• Design and develop Workflow in UNICA
• Execute Marketing Campaigns based on Customer Life Cycle management (CLCM) and Real-time / Contextual triggers
Key Accountabilities
• Fully responsible for Day to day Campaign Operations
• Execute Campaigns on Time
• Zero Error in customer selection
• Interact with Key Campaign Owners for Waterfall and QC
Job Duties & Responsibilities
• Understand the Campaign requirements
• Pre-Campaign analysis for Opportunity sizing
• Execute Campaigns as per Calendar across channels on time
• QC for Campaign Lists created
• Create Monthly Campaign Data-mart for Released Lists across channels
• Deliver regular campaigns KPIs reports
Education / Preferred Qualifications
Graduate / Post Graduate
Core Competencies
Hands on experience in IBM UNICA Opportunity Detection
Good MS Excel skills
Team player
A positive, enthusiastic, committed and ‘can do’ approach
Technical Experience and Competencies
At least 1 to 2 Years Hands on experience
Good Technical Skills – Tera Data, SAS
Hands on Experience in Excel
Primary Location
India-Maharashtra-Mumbai
Job
Others
Schedule
Regular
Job Type
Full-time
Job Posting
Aug 5, 2022, 6:09:23 PM
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