Fincity - Manager - Digital Marketing
Published date: 2024/01/10
- Location: Bengaluru , Karnataka, India
Fincity is a financial wellness platform focused on serving consumers through their life's largest financial decision - buying and financing a home - by enabling "one click" experience.
We "sit" at the convergence of proptech and fintech by re-imagining largest asset class - Real Estate and largest industry - Banking.
Responsibilities:
• Build, plan and implement the overall digital marketing strategy.
• Develop and monitor campaign budgets.
• Ensure brand consistency in marketing and social media messages by working with various company department members including advertising, product development and brand management.
• Expand company social media presence into new social media platforms, plus increase presence on existing platforms including Facebook, LinkedIn, Twitter and Instagram
• Manage and oversee various digital marketing channels.
• Measure ROI and KPIs.
• Track and measure SEO and Google Analytics metrics.
• Lead, supervise and motivate members of the digital marketing team.
• Research competitors and provide suggestions for improvement.
• Keep abreast with industry and market trends and best practices.
Requirements:
• Minimum of 2 years of relevant experience.
• Degree in Marketing or relevant field.
• Experience in banking or finance industry is a plus.
• Incredible attention to detail.
• Highly creative with excellent analytical abilities.
• Uptodate on the latest trends and technologies in digital marketing.
We "sit" at the convergence of proptech and fintech by re-imagining largest asset class - Real Estate and largest industry - Banking.
Responsibilities:
• Build, plan and implement the overall digital marketing strategy.
• Develop and monitor campaign budgets.
• Ensure brand consistency in marketing and social media messages by working with various company department members including advertising, product development and brand management.
• Expand company social media presence into new social media platforms, plus increase presence on existing platforms including Facebook, LinkedIn, Twitter and Instagram
• Manage and oversee various digital marketing channels.
• Measure ROI and KPIs.
• Track and measure SEO and Google Analytics metrics.
• Lead, supervise and motivate members of the digital marketing team.
• Research competitors and provide suggestions for improvement.
• Keep abreast with industry and market trends and best practices.
Requirements:
• Minimum of 2 years of relevant experience.
• Degree in Marketing or relevant field.
• Experience in banking or finance industry is a plus.
• Incredible attention to detail.
• Highly creative with excellent analytical abilities.
• Uptodate on the latest trends and technologies in digital marketing.
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