Field Customer & Partner Marketing Manager, APAC

Location: Noida, India

Thales people architect identity management and data protection solutions at the heart of digital security. Business and governments rely on us to bring trust to the billons of digital interactions they have with people. Our technologies and services help banks exchange funds, people cross borders, energy become smarter and much more. More than 30,000 organizations already rely on us to verify the identities of people and things, grant access to digital services, analyze vast quantities of information and encrypt data to make the connected world more secure.

Present in India since 1953, Thales is headquartered in Noida, Uttar Pradesh, and has operational offices and sites spread across Bengaluru, Delhi, Gurugram, Hyderabad, Mumbai, Pune among others. Over 1800 employees are working with Thales and its joint ventures in India. Since the beginning, Thales has been playing an essential role in India’s growth story by sharing its technologies and expertise in Defence, Transport, Aerospace and Digital Identity and Security markets.

Global IAM Field Marketing is seeking an experienced customer and partner marketer to join the team, covering APAC region.

The Field Customer & Partner Marketing Manager, APAC is a highly creative marketer who will increase customer & partner satisfaction and enable business growth through engaging field marketing strategies and tactics (i.e. events, trainings, content, strategic comms, etc).

About Your Future Job

There’s a never a dull moment in a life of the APAC Customer & Partner Field Marketer!

You’ll be working directly with sales, partner and customer success teams contributing to business growth by running successful in person and virtual events in APAC, increasing customer advocacy (including referrals, written and video testimonials, references), identifying cross-sell and up-sell opportunities, and increasing loyalty and retention, while enabling and engaging the existing partner ecosystem to create and land up & cross sell & footprint growth.

You are a relationship builder and creative marketer who can work independently, but also know the importance of collaborating with your marketing team and other departments (procurement, creative services external vendors, etc) to create an incredible customer and partner experience and reach business goals.

The Main Tasks Are
• Design and execute marketing strategies (in person and virtual events, campaigns, content) for customers and partners to increase renewals, referrals, CIAM up-sell and cross-sell opportunities.
• Production of on-brand and on-message marketing materials which enable the Client Success team/Partner team to effectively communicate with customers/partners ensuring continued education and success throughout the relationship lifecycle.
• Identifying key customers/super promoters that can act as a marketing channel through case studies, speaking opportunities, Gartner Peer reviews, etc.
• Organise and execute partner training events, webinars, and maintain a clear and effective communication with all our IAM/CIAM partners.
• Organise and execute APAC customer events (e.g. roundtables, customer days, etc), as well as all IAM APAC external events to land and expand IAM footprint in APAC.

Why you'd be a good match
• Bachelor’s degree with minimum 3-5 years of marketing experience. CMP or CIMM is a plus.
• Experience partnering with Sales/Client Success/Account Management/Partner Management to coordinate, communicate, and deliver events, content, campaigns that resonate with customers and partners along their lifecycle/journey.
• Must be a self-starter who excels at multitasking and thrives in a fast-paced environment.
• Excellent time management skills with the ability to prioritize and shift workload to meet deadlines.
• Experience with marketing automation systems, CRM, CMS (preferably Salesforce, Drupal).
• Knowledge of two European languages is preferred.