Executive- SEO

JOB PURPOSE

1. Off & On - page optimisation.

2. Identify the best effective keywords for the business.

3. Content building using effective search engine keywords.

4. Making changes in design, content and links as per requirements.

5. Using strategies that increase in-bound traffic.

6. To add blog pages and submit articles to directories for getting back-links, also try new methods that can prove beneficial.

On Page / Off Page Optimizations)
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Up-to-date with the latest trends and best practices in SEO and SEM
• Perform ongoing keyword discovery, expansion and optimization with the team
• Responsible for META tag and web content optimization for improved search results
• Creation and submission of XML sitemaps, HTML/PHP sitemaps and robots.txt
• Extensive use of Social media like Facebook and Twitter for site promotion and updates
• Submitting Blog to Search Blog Directories and increasing the Blog popularity via Social Networks
• Develop and implement link building strategy and should have experience on Guest Posting, Article
• Submission, Quora writing and submission, Business Listing, PPT creation and submission,
• infographic submission, Forum submission and blog commenting.
• Effective use of Google Alerts for updates on competitor websites
• Interacting with client to update the progress and solve their queries on a daily basis

Inter team functions
• Work closely with social media & content teams for SEO projects
• Work closely with website development team to suggest ideas for SEO friendly website design.
• Develop and implement link building campaigns
• Research and administer social media tools and create posting and auto scheduling the same as per
• the client's time and convenience

Other desired skills
• Sound knowledge of industry best practices.
• Deep Understanding of Technology Behind Search Engine, Google Webmaster Guidelines, Search
• Friendly Websites, Google Penalties & Recovery
• Deep Knowledge of ON Page & OFF Page activities
• Art & Visual Consciousness
• Strong Knowledge of HTML & CMS Panels likes WordPress; knowledge of PHP, Dreamweaver,
• Expertise with Excel Reporting (Filters, VLOOKUP, Calculation Formulas, Pivot, Graph, Chart)
• Hands on experience on tools like SEMrush is desired.
• Well Versed with presentation tools PPT, SlideShare, Scribd etc.
• Knowledge of Tech Tools: Firebug, Webmaster, Hootsuite, Yoono, Google Page Speed, GTMetrix,
• Alexa, Google Keyword Planner
• Content Writing, Posting, Sharing
• Pro Active in Social Media and Community engagement