Executive - ITCMAARS Content Management - Gujarat

• Responsible for Crop Advisory Module of ITCMAARS for Gujarat.
• Support Input Business in various activities to promote advisory backed input sales
• Design farmer engagement activities like farmer trainings, whatsapp campaigns, IVRS calls, demo plots etc.
• Develop region specific agriculture related content like crop calendars, package of practices, rule engines etc for various features of app.
• Content creation and editing of content for learning center such as govt subsidies, schemes for farmers, agriculture news, agri articles, success stories etc
• Make crop advisory videos.
• Upload content on the platform through the admin console on a daily basis.
• Analyse footfall on different forms of content on a regular basis, and re-prioritizes the content development accordingly
• Responsible for managing the DEC –for incoming calls, outgoing calls, business surveys and forum posts
• Support crop advisory lead and content team in ideation and development of new requirements in the crop advisory module.
• Partnerships- Assist in collaborations with Agri and allied organizations. Coordinate with existing partners for various crop advisory related aspects
• Explore new technologies in agriculture and undertake the POC to understand the relevant technology.
• Competition benchmarking.
• Constantly explore new ideas/ strategies for Crop Advisory Module

Requirements
• Expected qualification is M.Sc Agriculture from a good recognized Agriculture university
• Few years of experience in Agri sector in our operating crop value chains or in Ag-tech as content developer or agronomist is desired.
• Should be fluent in Gujarati (read, write, speak)
• Should be ready to do a stint in Jaipur inititally