Executive E-Mail Marketing

Will be responsible for creating and launching email marketing campaigns to promote products by determining target audience aiming to create a buzz or generate leads for the business from regions like Europe, Japan, Australia, and New Zealand.

Duties and Responsibilities:

Execute email marketing campaigns including setup and design, content creation, proofreading, testing, approvals, scheduling, and implementation.

● Perform database segmentation, identify target audiences, create email lists, purge non-deliverable addresses, opt-outs, and recipients unlikely to engage

● Ensure that email creative is visually compelling and on-brand, with appropriate communication

● Manage CRM and other marketing tools to ensure that actions taken on emails (form submissions, registrations) trigger the proper workflows - automated email confirmations, notifications, etc.

● Track, analyze and report metrics of email campaign performance and provide recommendations

for improvement

● A/B test subject lines and create and build winning attributes into future email campaigns

● Use UTM tracking & review email heatmaps for improved email performance

● Create and maintain an email marketing calendar.

● Work with internal teams to make sure content is relevant and meaningful

● Monitor email marketing activity company-wide to ensure consistency, alignment and reduce over emailing

● Ensure we keep our email sender score/domain authority within recommended levels

● Create and implement email policies and best practices

● Implement automated nurture and drip campaigns to keep subscribers engaged

● Plan, execute & experiment multi-touch email campaigns to increase sales funnel velocity and opportunity conversion

● Work with relevant third-party publications to manage and coordinate paid email campaign

● Upgrade existing email templates using graphics, personalization, and advanced features.

● Ensure prompt and accurate communication with clients via email to minimize unsubscribes.

● Ensure

● Report on sales revenue generated from email marketing efforts.