Executive - Copywriter (Sports)

• *We are on a hunt of a true sports enthusiast **

The Creative Executive is responsible for maintaining a leadership position in the market by contributing to:
• Success of a set of assigned client accounts (leading to account renewals and upsells) by effective execution of the strategy
• Creation of innovative, creative solutions across platforms
• Smooth inter-department collaboration

Role, Responsibilities & Deliverables
• Communication
• Attend mid sized campaign briefs by the Account Management team

2. Creative Strategy
• Decode briefs along with the Account Management team
• Brand execution plan basis the decoded client brief for campaigns
• Research and content creation for new client pitches
• Pitch weekly / monthly content ideas to clients along with the Account Management team
• Experiment with new content formats that can be utilized for client pitches, client briefs and new partnerships

3. Creative Execution
• Create contextual, innovative content
• Collaborate with functional teams for executing client briefs
• Work closely with arts & graphics, video and production teams to co-create content
• Write concepts and rough scripts, and create storyboards with the art team
• Write social media content & responses, SEO content, brand website content, and blog content
• Conduct live coverage of events
• Quality check social media content & responses, SEO content, brand website content, blog content and rough scripts written by the team
• Conceptualize ideas related to influencer associations
• Ensure accurate referencing and industry benchmarking by the team

Core Competencies
• Creativity
• Research and development of content ideas and concepts based on data and insights
• Keen awareness of current trends in advertising

2. Customer Focus
• Timely resolution of client escalations

3. Communication
• Excellent written and verbal skills
• Ability to create and edit content for spelling, grammar, style and tone
• Respond positively to feedback