Emcure - Management Trainee - Marketing

Management Trainee - Marketing - Emerging Markets

Roles And Responsibilities
• Responsible for developing and implementing brand strategies and marketing programs to meet business growth and profit objectives.
• Understanding customer needs through analysis of market research to create brand plans & new product planning.
• Responsible for gathering competitive industry and market analysis to understand the customer needs, current trends, competition activities, etc.
• Gathering of market intelligence and analyzing it for the effective marketing plan
• Responsible for product development, packaging, pricing, communication.
• Conceptualizing & implementing trade, consumer, doctor programs.
• Data analysis (ORG & others).
• Handling new product launches & business cases.
• Handling external agencies (advertising, market research etc).
• Handling support functions to develop product, programs & partnering special projects, if any.
• Collecting quantitative and qualitative data from marketing campaigns
• Performing market analysis and research on competition
• Supporting the marketing team in daily administrative tasks
• Prepare promotional presentations
• Help distribute marketing materials through collaboration with logistics team
• Manage and update company database and customer relationship management systems (CRM)
• Help organize marketing events, co-ordinate with field team & events company for effective execution.
• Collaborate & create mutually the annual marketing planning, manage the budget, keep a track of marketing activities and costing, ensure timing of the required activities, collaborate with the field team to ensure that the marketing activities are conducted as planned.

Educational Qualifications
• Full Time MBA
• Graduation : BPharm, BDS, and MBBS.

(ref:updazz.com