Email Marketing Specialist

Details:

General Summary of the Profile:

Will be responsible for creating and launching email marketing campaigns to promote the product by determining target audience aiming to create a buzz or generate leads for the business from regions like Europe, Japan, Australia, and New Zealand.

Duties and Responsibilities:

Execute email marketing campaigns including setup and design, content creation, proofreading, testing, approvals, scheduling, and implementation.

● Perform database segmentation, identify target audiences, create email lists, purge non-deliverable addresses, opt-outs, and recipients unlikely to engage

● Ensure that email creative is visually compelling and on-brand, with appropriate communication
• ● Manage CRM and other marketing tools to ensure that actions taken on emails (form submissions, registrations) trigger the proper workflows - automated email confirmations, notifications, etc.
• ● Track, analyze and report metrics of email campaign performance and provide recommendations for improvement
• ● A/B test subject lines and create and build winning attributes into future email campaigns
• ● Use UTM tracking & review email heatmaps for improved email performance
• ● Create and maintain an email marketing calendar.
• ● Work with internal teams to make sure content is relevant and meaningful
• ● Monitor email marketing activity company-wide to ensure consistency, alignment and reduce over emailing
• ● Ensure we keep our email sender score/domain authority within recommended levels
• ● Create and implement email policies and best practices
• ● Implement automated nurture and drip campaigns to keep subscribers engaged
• ● Plan, execute & experiment multi-touch email campaigns to increase sales funnel velocity and opportunity conversion
• ● Work with relevant third-party publications to manage and coordinate paid email campaign
• ● Upgrade existing email templates using graphics, personalization, and advanced features.
• ● Ensure prompt and accurate communication with clients via email to minimize unsubscribes.
• ● Ensure
• ● Report on sales revenue generated from email marketing efforts.
• Required Skills and Experience:
• ● 2-4 Years of experience.
• ● B. Tech from a premier institute.
• ● MBA will be an added advantage.
• ● Ecommerce industry experience preferred.
• Preferred:
• ● Strong understanding of business email requirements and best practices
• ● Well-versed in performance marketing, conversion, and online customer acquisition.
• ● Hands-on Experience in end-to-end implementation of ESP, such as MailChimp, Campaigner, Vertical Response, Send Grid, Constant Contact, Strong Mail, etc.
• ● Familiar with website analytics tools (e.g., Adobe Analytics/Omniture, Google Analytics, etc.).
• ● Familiarity with Server and domain reputation, email deliverability, spam filters, and different email testing tools.
• ● Proficient in Email drip marketing campaigns & Email Marketing Automation
• ● Hands-on experience with HTML and content management systems
• ● Critical thinker and problem-solving skills.
• ● Knowledge of SEO/SEM and Google Analytics.
• ● Knowledge of Affiliate Marketing.

SPOC : Khushi Ajmera

(Ph: 9649369222