Email Marketing Specialist

Published date: 2024/01/10
  • Location: Bangalore, Karnataka, India
What we do:

Kognitiv enables leading organizations to form collaborative commerce networks, unearth value for their consumers, and markedly improve returns.

Founded in 2008, Kognitiv enables collaborative commerce through its proprietary technology platform and performance model for leading global brands to build their own peer-to-peer trading networks. In June 2020, Kognitiv and Aimia’s Loyalty Solutions companies came together to create a technology-forward business, employing over 500 people across 20 countries worldwide. With 200+ clients and partners in more than 50 markets globally, Kognitiv brings to life a world where brands work together to create new opportunities for less, gain direct access to new audiences, and create network effects where everyone wins, all the time.

About the opportunity:

The Digital Developer is a member of the Consumer Marketing Operations Team. You will be responsible for the development and deployment of above-the-line digital marketing content and below-the-line campaigns.

Working with the Consumer Marketing team on a day-to-day basis to complete the tasks assigned to them to deliver campaigns on time and without error. You will develop campaigns and digital marketing assets using JavaScript, HTML and CSS. What's more, you will be a user of omnichannel solutions for Email Service Platforms, SMS Gateways, and Mobile App solutions.

Responsibilities include (but are not limited to):
• Developing and deploying marketing campaigns content for digital communications
• Converting comprehensive layout into responsive and working HTML content
• develop, test, remediate and deploy HTML and CSS across omni-channel platforms
• Perform tests deployments for campaigns and marketing content
• Test and optimise content across multiple browsers and devices before distribution
• Accurately setup campaigns within the ACP-SaaS solution (Acoustic Campaign)
• Deliver eDM campaigns accurately, on time and without error
• Develop wire-frame mock-ups to illustrate possible solutions
• Manage and update web and app sites content management system
• Develop and deploy App Push and SMS communications
• Deliver post campaign deliverability insights and recommendations

Background and Experience:
• Professional Certificate, Diploma/Advanced/Higher/Graduate Diploma, Bachelor's Degree/Post Graduate Diploma/Professional Degree in Computer Science/Information Technology, Art/Design/Creative Multimedia or equivalent
• 1-3 years (s) of relevant working experience in a similar role is required
• Have a good understanding of cross-platform and cross-browser issues
• Experience with responsive and adaptive design is highly desirable
• Experience in responsive HTML5 and CSS3, and knowledge of Javascript and aesthetics (understanding element arrangements on the screen, the color and font choices, and so on) are requirements for this position
• Experience with Content Management Systems
• Background with marketing campaign management software (Adobe, Salesforce, Marketo, Acoustic Campaign (Silverpop))
• Experience in mobile and device optimization for eDM's
• Basic Animation skills (i.e. updating simple banners with basic ActionScript)
• UX skills are highly desirable

We are a passionate, innovative organization with just over 500 team members globally and we are looking for exceptional people to come and join us. This is an exciting opportunity to work for an international business, in a high energy environment with a collaborative, smart and passionate team. If you like the sound of us and the role: get in touch!

Here at Kognitiv, we don’t just accept difference - we celebrate it! Greater diversity means greater variation in ways of thinking, perspectives, and approach. And we thrive on it for the benefit of our employees and our clients. Kognitiv are committed to creating an inclusive environment and all employment is decided on the basis of qualifications, merit, fit and business need.

We always welcome international candidates to apply providing they are eligible to work and live in India
Company Name: Kognitiv Corporation

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