Email Marketing Executive - Firstcry

Greetings from Firstcry.com !!!

We are hiring Email Marketing Executive for our international project, Firstcry.

Work from home.

Responsibilities:

· Work closely with sales and marketing teams to identify our target email audience and grow our email list, using particularly placed sign up forms and gated content throughout the larger website

· Design and implement direct email marketing campaigns. This includes (but is not limited to) developing copy and subject lines, designing email templates, building email lists, and more.

· Manage and report on email marketing campaigns and results; use results to determine ROI, make suggestions for improvements, and establish best practices

· Ensure prompt, accurate, and error-free communication with customers to build loyal relationships and minimize unsubscribes

· Work with leadership to determine goals; report on sales revenue generated from email marketing efforts

· Maintain email database

· Upgrade email sends through sourced graphics, customization, calls-to-action, and additional advanced features

· Ensure emails follow industry standards and privacy policies

Requirements:

· Bachelor’s in marketing or related discipline

· 2+ years of digital marketing, marketing analytics, or email marketing experience, preferably in a related industry

· Strong communication skills – written and oral

· Ability to track, measure, and report on results of email marketing campaigns to determine ROI

· Sufficient experience in marketing automation and content management systems

· Excellent analytical skills and ability to provide actionable insights from data

· Solid understanding of the sales lifecycle

· HTML Knowledge preferred

· Skilled in problem solving and project management

· Self-starter with a history of pushing for deadline-driven results

Regards,

HR TEAM

Job Type: Full-time

Salary: ₹8,192.00 - ₹40,000.00 per month

Benefits:

Health insuranceLife insuranceProvident Fund

Schedule:

Day shift

Supplemental pay types:

Performance bonus

Ability to commute/relocate:

Pune, Maharashtra: Reliably commute or planning to relocate before starting work (Required)

Education:

Bachelor's (Preferred)

Experience:

Lead generation: 2 years (Preferred)total work: 2 years (Preferred)Email marketing: 2 years (Preferred)

Language:

English (Preferred)