Email Marketing Executive

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Email Marketing Executive
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WeAssemble
Mumbai, Maharashtra
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21 hours ago
Full–time
WeAssemble is looking for an Email Marketing Executive to support and build marketing communications. We are looking for an intermediate-level marketing professional with a track record of delivering predictable and sustainable results in a fast-paced environment.

This position collaborates closely with the Digital team, Marketing Data Operations, IT for marketing automation, and stakeholders from multiple business units.

Responsibilities
• Control and direct the email marketing channel, as well as the related analysis
• Create engagement strategies based on an understanding of customer needs and intent.
• Support the execution of automated lead generation programs
• Develop and manage digital templates (emails, landing pages, programs) within the marketing automation platform.
• Marketing Automation Platform expert
• Meet or exceed internal SLAs and seamlessly coordinate across time-zones as needed
• Work in partnership with Marketing Automation Segment Liaison to optimize campaign requests to meet business goals.
• Take ownership of marketing technology platforms
• Analyse and report on the performance of channels and campaigns.
• Make it easier to report on marketing impact.
• Work closely with internal and cross-functional stakeholders (Design, Brand, Legal, Business Units, etc.) to design and approve email campaigns.
• Ensure that email permissions are followed.
• Implement best practices for email marketing.
• Aid in the evaluation of new innovative opportunities to increase engagement and/or results.
• Keep up to date with changes/developments in the IT sector through self-learning, training, and research

Desired Candidate Profile
• 3+ years outreach experience with working on a marketing automation platform such Woodpecker, Apollo.io or we connect
• Must be able to demonstrate a high level of marketing automation
• Excellent communication skills written, verbal, presentation
• Proven ability to work in a collaborative environment as well as being a motivated, self-starter
• Keep up-to-date on email and marketing automation best practices with regard to marketing automation capabilities, testing and projected results.
• Report on critical email and marketing automation campaign metrics
• Understand lead scoring and nurturing programs as it pertains to execution of email and marketing automation campaigns
• Support the execution of automated lead generation programs
• Build and execute test strategies, including A/B multi-variant testing, to drive qualified traffic and revenue-building activities
• Monitor the campaigns and make necessary changes to generate the lead