Email Marketing Executive

Job Name : Email Marketing Executive
Job Role : Marketing Executive
Job Location : Jaipur ( Rajasthan)
Experience : 1- 3 year
Salary : Best In the industry
Education : BCA/MCA

Job Summary:
Responsible for creating email marketing campaigns to promote a product or service. Determines target audience, devises campaign, and launches email campaign to create buzz or generate leads for the business.We are looking for a talented Email marketing Executive to take the lead with our email marketing strategies.running email marketing campaigns end-to-end, managing email databases and creating newsletters.

Job Description :
Accountable for all content marketing initiatives that will aid to drive traffic, engagement and leads that deliver sales thereby optimizing the path to conversion as well retention.Creative inclination to design content with a brand publisher mind-set and expertise to address the needs of the target audience.Multiply the engagement and growth of social media profiles and presence, including Facebook, Twitter, LinkedIn, Slideshare and YouTube.Run targeted content programs such as email campaigns on segmented customer base to drive brand to demand. Strategize and improve the website content to increase engagement with the audience.Provide overall content traffic reports and email campaign reports to improve them further.Have basic SEO understanding, content categorization and structure, content development, distribution andmeasurement. Create email marketing campaigns to promote products or services.Ensure marketing message is conveyed clearly and delivered properly to prospects.Ensure messages are sent in proper form and template.Proofread emails for clarity, grammar, and spelling.Develop a personalization strategy.Include specific graphics, incentives, and detailed descriptions.Review messages for brevity.Send messages to those who have opted in for messages.Ensure messages are mobile-friendly.Create database of emails for lead generation.Follow up on interested respondents.Purge non-deliverable email addresses and opt-outs.Include persuasive 'call-to-actions' in advertisements and promotions.Place orders for products.Design and write press releases.Track and analyze direct and interactive marketing campaigns.Use statistical analysis and reports to create campaigns.Coordinate and monitor the maintenance, integrity, and security of several databases.Develop and code the list segmentation for all direct and interactive marketing campaigns and communicate requirements to the primary database vendor.