Email Marketing Executive

General Summary of the Profile:

Will be responsible for creating and launching email marketing campaigns to promote the product by determining target audience aiming to create a buzz or generate leads for the business from regions like Europe, Japan, Australia, and New Zealand.

Duties and Responsibilities:
• Execute email marketing campaigns including setup and design, content creation, proofreading, testing, approvals, scheduling, and implementation.
• * Perform database segmentation identify target audiences, create email lists, purge non-deliverable addresses, opt-outs, and recipients unlikely to engage
• Ensure that email creative is visually compelling and on-brand, with appropriate communication
• Manage CRM and other marketing tools to ensure that actions taken on emails (form submissions, registrations) trigger the proper workflows - automated email confirmations, notifications, etc.
• Track, analyze and report metrics of email campaign performance and provide recommendations for improvement
• A/B test subject lines and create and build winning attributes into future email campaigns
• Use UTM tracking & review email heatmaps for improved email performance
• Create and maintain an email marketing calendar.
• Work with internal teams to make sure content is relevant and meaningful
• Monitor email marketing activity company-wide to ensure consistency, alignment and reduce over emailing
• Ensure we keep our email sender score/domain authority within recommended levels
• Create and implement email policies and best practices
• Implement automated nurture and drip campaigns to keep subscribers engaged
• Plan, execute & experiment multi-touch email campaigns to increase sales funnel velocity and opportunity conversion
• Work with relevant third-party publications to manage and coordinate paid email campaign
• Upgrade existing email templates using graphics, personalization, and advanced features.
• Ensure prompt and accurate communication with clients via email to minimize unsubscribes.
• Ensure
• Report on sales revenue generated from email marketing efforts.
Required Skills and Experience:
• 2-4 Years of experience.
• B. Tech from a premier institute.
• MBA will be an added advantage.
• Ecommerce industry experience preferred.
Preferred:
Strong understanding of business email requirements and best practices
Well-versed in performance marketing, conversion, and online customer acquisition.
Hands-on Experience in end-to-end implementation of ESP, such as MailChimp, Campaigner, Vertical Response, Send Grid, Constant Contact, Strong Mail, etc.
Familiar with website analytics tools (e.g., Adobe Analytics/Omniture, Google Analytics, etc.).
Familiarity with Server and domain reputation, email deliverability, spam filters, and different email testing tools.
Proficient in Email drip marketing campaigns & Email Marketing Automation
Hands-on experience with HTML and content management systems
Critical thinker and problem-solving skills.
Knowledge of SEO/SEM and Google Analytics.
Knowledge of Affiliate Marketing