Ecommerce Business manager

Ecommerce managers are responsible for the online sales of the brand.

They oversee the look and feel of the company website and are responsible for generating sales via online Platforms Like Amazon, FK, Nykaa.

Responsibilities:
Manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting

Develop and implement ecommerce strategy in order to improve website performanceWork with developers to improve website speedWork wth the marketing team or manage digital marketers in order to improve quality and traffic acquisitionRe-Platforming website to new CMS, making website mobile capableResearch market in order to discover new trends and technologies in order to improve website performanceAnalyse various data in order to deliver data driven strategies in order to deliver top performance and achieve kpisOversee or directly manage digital marketing channels across PPC, SEO, Display, affiliates and email marketing and social mediaDevelop content calendar and oversee website uploads and landing pages developmentReport on performanceSkills, Knowledge and Experience:
Minimum 3 to 5 years' experience in a similar roleBachelors' degree in Digital Marketing or related field.
Knowledge of implementing digital marketing concepts such as PPC, SEO, social media, display and affiliate channels.
Confidence developing and overseeing retail and eCommerce-focused digital marketing strategies.
Excellent understanding of UX, web design, customer flow and web analysis. Confidence in traffic analysis, reporting tools and optimization's