Director - Field Marketing
Published date: 2026/11/10
- Location: Bengaluru, Karnataka, India
Job Description
Job description
Freshworks is looking for a results-oriented, performance-driven marketing leader to drive regional marketing in EU/APMEA. This role will lead our regional marketing strategy and in-region teams while also interfacing and coordinating with central marketing support organisation's.
We are looking for someone with significant experience leading regional marketing teams, a proven track record in supporting fast growth SaaS go-to markets and robust experience in pipeline generating programs, campaigns, digital while developing strong relationships and alignment with the business development and sales organisation's.
Role and Responsibilities:
-Lead regional marketing execution (directly and indirectly) to drive pipeline growth and improve funnel conversion
-Collaborate with sales, business development and customer success leaders to ensure strong execution and results
-Own strategy, development, and execution of targeted marketing programs that include, but are not limited to, demand generation email campaigns/nurtures, field events, user events, industry events, webinars, and digital marketing
-Collaborate with corporate, product, digital, and event marketing teams to ensure consistency across the Freshworks brand.
-Understand complex buying/selling processes involving multiple decision-makers for SaaS purchasing
-Track and measure all marketing programs and optimize resources against objectives and budget field marketing, SaaS, project management
Qualifications
Skills & Experience:
• 10+ years experience in Cloud / SaaS enterprise application marketing (B2B)
• Proven track record in developing and executing integrated marketing campaigns that drive leads, pipeline, and revenue for the business.
• Deep understanding of Account Based Marketing vs. Demand Generation at scale and when to execute what.
• Experienced people manager; experience working in global teams
• Strong Field and Partner Marketing background with solid experience in Digital Marketing
• Pipeline ownership and a close interlock with sales and business development is part of your DNA
• Confidence in budgeting, forecasting, modelling, waterfall and conversion rate analysis
• Experience in going to market through partners is a strong plus
• Solid capabilities in working with diverse teams to implement global marketing priorities in the role.
Additional Information
All your information will be kept confidential according to EEO guidelines.
At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business
Job description
Freshworks is looking for a results-oriented, performance-driven marketing leader to drive regional marketing in EU/APMEA. This role will lead our regional marketing strategy and in-region teams while also interfacing and coordinating with central marketing support organisation's.
We are looking for someone with significant experience leading regional marketing teams, a proven track record in supporting fast growth SaaS go-to markets and robust experience in pipeline generating programs, campaigns, digital while developing strong relationships and alignment with the business development and sales organisation's.
Role and Responsibilities:
-Lead regional marketing execution (directly and indirectly) to drive pipeline growth and improve funnel conversion
-Collaborate with sales, business development and customer success leaders to ensure strong execution and results
-Own strategy, development, and execution of targeted marketing programs that include, but are not limited to, demand generation email campaigns/nurtures, field events, user events, industry events, webinars, and digital marketing
-Collaborate with corporate, product, digital, and event marketing teams to ensure consistency across the Freshworks brand.
-Understand complex buying/selling processes involving multiple decision-makers for SaaS purchasing
-Track and measure all marketing programs and optimize resources against objectives and budget field marketing, SaaS, project management
Qualifications
Skills & Experience:
• 10+ years experience in Cloud / SaaS enterprise application marketing (B2B)
• Proven track record in developing and executing integrated marketing campaigns that drive leads, pipeline, and revenue for the business.
• Deep understanding of Account Based Marketing vs. Demand Generation at scale and when to execute what.
• Experienced people manager; experience working in global teams
• Strong Field and Partner Marketing background with solid experience in Digital Marketing
• Pipeline ownership and a close interlock with sales and business development is part of your DNA
• Confidence in budgeting, forecasting, modelling, waterfall and conversion rate analysis
• Experience in going to market through partners is a strong plus
• Solid capabilities in working with diverse teams to implement global marketing priorities in the role.
Additional Information
All your information will be kept confidential according to EEO guidelines.
At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business
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