Director - Demand Generation

Strategy; create and execute multi-channel demand generation strategies that are aligned to personas / audiences and our sales objectives to support pipeline and revenue goals
• Campaign Management; help construct and bring to life marketing programmes, and successfully create and roll-out of highly-targeted and broad demand generation programmes that engage and advance interest across the prospect and customer lifecycle.
• Messaging; be able to understand the minds of our buyers to create authentic conversations and promotions that move them through the funnel, and help speed up sales velocity.
• Own objectives across the marketing funnel - Inquiry to SQL - track and optimise performance at each stage in the funnel, and create a predictable demand generation engine. And continually optimise online and offline programmes to ensure CAC is in line with ROI goals.
• Stakeholder Management; collaborate with a variety of stakeholders - C-level, sales, marketing, product and product marketing.
• Continuous Improvement; always be strengthening best practices while evaluating the latest B2B marketing strategies, marketing technologies, experimenting and optimising different tactics, and consistently meet or exceed sales pipeline and reveue goals.
• Analysis; analyse marketing programme outcomes in detail, drawing insights and presenting results clearly to inform decision making.
• Lead Management; understand lead scoring and enterprise B2B sales revenue lifecycle including MQLs and SQLs and have knowledge of marketing automation platforms and CRM systems
• Management; lead, nurture and develop and team of marketing programme managers and SDRs.
• Budget; be responsible for the budget and report on ROI

Desired Candidate
• 10+ years experience in a demand generation role, preferably in the B2B enterprise software space or HR/Software services industry with longer sales cycles
• Experience in selling into and working with CXOs and VP-level stakeholders
• Excellent understanding of how to analyse and optimise conversion rates across the sales and marketing funnel.
• Extensive skills in marketing technology and automation systems including Outreach, Zoominfo, Hubspot, Google Analytics, Google Tag Manager or similar
• Demonstrable success delivering earned (SEO/SEM, website, email), paid (PPC, event sponsorships, social), owned channels (web, webinar, podcast) demand generation programmes.
• Direct experience managing SDRs or proven success in working closely with SDRs teams.
• Data acquisition and management knowledge to support lead nurturing and outbound programs.
• Highly quantitative with a very strong understanding of data.? A desire to work both at a strategic level and tactically on projects and campaigns.
• Excellent decision-making skills in regards to allocating marketing spend.
• Self-motivated and results driven.
• Degree educated