Digital Media Executive

DESIGNATION: Digital Media Executive

EXPERIENCE: 6 Months - 1 Year of work experience with a brand, digital/social/advertising/creative/media agency

LOCATION: Gurgaon

JOB RESPONSIBILITIES:

 Formulate, curate, create, devise engaging digital content and campaign strategies across relative platforms for the assigned brands

 Manage and supervise social & digital presence of the assigned brands including overall execution, online response management and maintenance of respective online media properties.

 Engage in hands-on interaction across online platforms viz. Facebook, Twitter, Instagram, , YouTube, Snapchat, Pinterest, Websites, Mobile Apps, Relative blogs, Forums and more

 Actively collaborate with respective internal teams to conceptualize and execute the project & campaign requirements on routine basis thereby building internal teams' partnership

 Assist in formulating strategies by sharing creative input on ideas for campaigns by virtue of having primary experience in engaging & interacting with the online consumers and the brand

 Prepare analysis, review & reports on campaign effectiveness by tracking KPI's measuring the impact of social & digital media strategies

 Plan & prepare monthly & quarterly campaign plans for the brand

 Be actively involved in SEO/Tech/Media/ORM efforts with the support team(s)

 Proactively respond and react to the changes within online media networks viz. changes in functionality, methods of engagement, addition of new features and more

 Responsible to manage and update partner websites in collaboration with internal teams as deemed necessary

 Master media workflow & respective online tools thus aiding the brand

 Collaborate and guide the immediate team members- Digital Media Executive(s)

 Manage and overcome routine challenges  Liaison with the client thus maintain first level contact with brand POCs

 Attend & cover on-ground events & workshops as deemed necessary

 Liaison with third party vendors, influencers, partner firms on behalf of the brand for campaigns & projects

 Make efficient use of new trends in digital industry for regular research and to devise implementation of related studies & techniques in routine

TECHNICAL SKILLS REQUISITE:

 Advanced knowledge of Social Media Channels, Digital Media and Online Marketing, abreast with latest industry trends, marketing campaigns and the next viral video trend

 Proficient in content marketing theory and application, maintains excellent writing and language skills

 Excellent oral and written communication, presentation, analytical & collaborative skills

 Highly organized to be able to handle multiple deadline driven projects and workflows