Digital Media Buyer
Published date: 2024/01/10
- Location: Mumbai, Maharashtra, India
Job details
No matching job preferences
Salary
₹13,010 - ₹35,000 a month
Job type
Full-time
Qualifications
Total work: 3 years (Preferred)
Full Job Description
Identifying the target demographic. Before the client prepares to bid, they’re going to want to know just how valuable the audience of a particular publisher will be to their brand—as that will inform how much value they’re likely to get from placing the ad there, and ultimately inform how much they are willing to bid on a specific spot. The client will turn to the digital media buyer for this information.
Assessing the competition. Another factor that will go into the value assessment for a specific publishing spot is just how many other advertisers are vying for the limelight. To figure this out, it’s the job of the digital media buyer to look at the competition and help the client brainstorm ways that the client can set him or herself apart, monetarily and with other characteristics, so that they can get all of the specific publishing options that they want.
Manage the budget. As the name implies, a digital media buyer is often the one in charge of physically taking care of the money transfer and bidding process. Because of this, they will often be tasked with assessing the market and putting together a bidding budget, as well as taking care of expenses and providing the client with a prospectus detailing the projected monetary returns of the ad placement.
Watch the ad run and optimize how it’s doing: After the ad has been placed, the digital media buyer is expected to track just how well it’s doing from a clicks and conversions (as well as ultimate consumer) basis. Therefore, having strong analytical and data-based skills is key. As the ad is running, the digital media buyer will be expected to make recommendations for any changes that should be made to the campaign to optimize its conversion ratios.
Job Type: Full-time
Salary: ₹13,010.34 - ₹35,000.00 per month
Ability to commute/relocate:
Thane, Maharashtra: Reliably commute or planning to relocate before starting work (Required)
Experience:
total work: 3 years (Preferred)
Speak with the employer
+91 9766817914
Application Deadline: 28/05/2023
Expected Start Date: 01/06/2023
No matching job preferences
Salary
₹13,010 - ₹35,000 a month
Job type
Full-time
Qualifications
Total work: 3 years (Preferred)
Full Job Description
Identifying the target demographic. Before the client prepares to bid, they’re going to want to know just how valuable the audience of a particular publisher will be to their brand—as that will inform how much value they’re likely to get from placing the ad there, and ultimately inform how much they are willing to bid on a specific spot. The client will turn to the digital media buyer for this information.
Assessing the competition. Another factor that will go into the value assessment for a specific publishing spot is just how many other advertisers are vying for the limelight. To figure this out, it’s the job of the digital media buyer to look at the competition and help the client brainstorm ways that the client can set him or herself apart, monetarily and with other characteristics, so that they can get all of the specific publishing options that they want.
Manage the budget. As the name implies, a digital media buyer is often the one in charge of physically taking care of the money transfer and bidding process. Because of this, they will often be tasked with assessing the market and putting together a bidding budget, as well as taking care of expenses and providing the client with a prospectus detailing the projected monetary returns of the ad placement.
Watch the ad run and optimize how it’s doing: After the ad has been placed, the digital media buyer is expected to track just how well it’s doing from a clicks and conversions (as well as ultimate consumer) basis. Therefore, having strong analytical and data-based skills is key. As the ad is running, the digital media buyer will be expected to make recommendations for any changes that should be made to the campaign to optimize its conversion ratios.
Job Type: Full-time
Salary: ₹13,010.34 - ₹35,000.00 per month
Ability to commute/relocate:
Thane, Maharashtra: Reliably commute or planning to relocate before starting work (Required)
Experience:
total work: 3 years (Preferred)
Speak with the employer
+91 9766817914
Application Deadline: 28/05/2023
Expected Start Date: 01/06/2023
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