Digital marketing Team Lead

ResponsibilitiesUnderstand the company's services, buyer persona, and Inbound Marketing to create appropriate, relevant content across channels.
Create long-form content (blogs) for thought leadership.
Create content for the website, including PRs, case studies, and landing pages.
Optimise historical content to ensure it is fresh and relevant.

Create and visualise digital marketing content (infographics, videos, posters, banners).Create creative, trending written and visual content for social media campaigns and ads.
Understand lead profiles and implement targeted email campaigns.

Research for and be up to date on trends to steer content creation efforts in the right direction to meet market demand.
Develop and manage digital marketing campaigns for different clients.
Oversee and analyse the effectiveness of social media strategy.
Continuously work on the SEO of the website.
Create an online banner and oversee pay-per-click ad management.
Creative idea in developing campaign channel-specific content strategy.

Develop, maintain, test, and execute campaigns across channels (social, email, SEM, SEO, affiliate, etc.) to increase new users and engagement and drive conversions.
Gather and track customer data to inform advertising spending and channel allocations.

Good command over keyword research, competitive analysis, content optimisation, meta-tag creation, link building, image optimisation, internal links, backlinks optimization and other SEO-related activities.
You are tracking daily, weekly and monthly keyword and overall campaign performance.
I am generating reports and analyzing them.
Desired Candidate ProfileExcellent written communicationExcellent conceptualisationGood knowledge of social media platforms, including , Facebook, Instagram, and TwitterQualificationsBachelor's degree or equivalentFluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)Experience with SEO and SEM Strong writing, verbal and collaboration skills