DIGITAL MARKETING TEAM LEAD

Responsibilities:
-Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
-Designs, builds and maintains our social media presence.
-Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
-Identifies trends and insights and optimizes spend and performance based on the insights.
-Brainstorms new and creative growth strategies through digital marketing.
-Plans, executes, and measures experiments and conversion tests.
-Collaborates with internal teams to create landing pages and optimize user experience.
-Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
-Identifies critical conversion points and drop off points and optimizes user funnels.
-Collaborates with agencies and other vendor partners.
-Evaluates emerging technologies.
-Provides thought leadership and perspective for adoption where appropriate.
-Monitoring, Auditing, and Executing Campaigns on Google display/search Ads, Facebook, Instagram, and other social media ads.
-Ensuring campaign performance and identifying insights to drive incremental results.

Requirements and skills:
-Bachelor’s or master’s degree in marketing or a related field
-Proven working experience in digital marketing, particularly within the industry
-Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
-Experience in optimizing landing pages and user funnels.
-Experience with A/B and multivariate experiments
-Solid knowledge of websites and marketing analytics tools
-Working knowledge of ad serving tools
-Experience in setting up and optimizing PPC campaigns on all major search engines
-Creating and maintaining client
relationships
-Self-motivated yet customer-focused
-Proficient in marketing research and statistical analysis
-Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate